So, what has changed? The answer is simple, 'customer mindset'. With the rise of digital technology, travellers today are more informed and discerning. Gone are the days of blindly booking accommodations and activities. Today a wealth of online resources allows us to compare prices, read reviews, and plan our dream vacations down to the last detail, not to forget the influence of social media, which has given rise to a new breed of jet-setters, travelling not just for fun and adventure but for the perfect Instagram shot!
So, what can the travel industry do to meet the ever-evolving expectations of the modern-day traveller. Here are some insider tips I think you can leverage to stay ahead of the game and make the next vacation unforgettable for your customer.
HOW WELL DO YOU KNOW TODAY'S TRAVELLER?
This story is from the TTJ April 2023 edition of Travel Trade Journal.
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This story is from the TTJ April 2023 edition of Travel Trade Journal.
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