Point of Purchase - March 2020

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INDIA'S ONLY MAGAZINE ON SHOPPER & IN-STORE MARKETING

The Striding Man rocks in stores!

Quorum, Mumbai based Retail Design agency, specializes in providing innovative solutions for experiential marketing by bringing together the brand style and designing skills.

2 mins

ID FRESH CRACKS A TOUGH NUT: PLASTIC FREE PACKAGING

Last month we presented our first story in a series of stories on the concept of Responsible Retailing, with the focus primarily on sustainability and environmentally friendly initiatives by brands and retailers. This month we present a relevant case sutdy iD Fresh’s new sustainable packaging solution. The brand recently took a step towards reduction of plastic waste by introducing a sustainable packaging solution. It launched two new products iD Fresh Smart Sip Tender Coconut and iD Grated Coconut in a coconut, which comes in plastic-free packaging. The fresh grated coconut comes in its natural coconut shell, while the Smart Sip Tender Coconut has a unique plastic free packaging – the natural coconut shell, with the outer husk removed to reduce the product weight. And the packaging also includes a paper straw and plastic-free sticker to be peeled by the consumer before drinking. iD Fresh created the new packaging in collaboration with Bangalore-based Advertising Agency People Design & Communication. Pavan Kumar BVS, Chief Business Officer, iD Fresh Food, shares with Point Of Purchase the objective behind the plastic-free packaging and more about the initiatives in the form of a case study.

4 mins

‘WE BELIEVE IN CREATING A BRAND WAY OF LIFE'

Continuing on our theme of Responsible Retailing this month, we present the views of Deva Jyotula, Head Retail at Kalpataru Limited, who shares his insights on how the mall is being socially responsible.

1 min

‘INVEST MORE ON PROVIDING WINNING SOLUTIONS IN MARKET PLACE'

Brand Nestle needs no introduction. The FMCG major has some ubiquitous brands that often top the shopping basket in retail. In an interaction with Point of Purchase, Ravi Ramchandran, Director – Sales, Nestlé India, shares the brand’s approach to trade marketing, leveraging consumer data, shopper marketing and more. Read on…

2 mins

‘A POP DISPLAY MUST DELIVER CONSISTENTLY, LOOKING GOOD IS NOT ENOUGH'

Mumbai-based Brandmark Solutions, known for providing innovative POP and POS solutions to the retail industry through original ideas, inventive approach, and impeccable execution, recently won the ‘Innovative Display of Brand through POS/POP’ award for their innovative concept and design at the Media Expo Excellence Awards 2020. In a special chat with Point of Purchase, Nabeel Khan, Director, Brandmark Solutions Private Limited shares his thoughts on innovation in business, industry challenges and more.

3 mins

INDIA @ EUROSHOP 2020: A SNAPSHOT

The World’s No.1 Retail Trade Fair, EuroShop 2020, which concluded on February 20, 2020, accentuated retailers’ invest in ‘emotionalisation’ and digitalization and emphasized the merger of online and offline shopping interfaces. A total of 2,300 exhibitors from 57 countries took part in the retail trade fair, in Düsseldorf, Germany. For Indian retail vendors and solution providers who participated as exhibitors in the show, it was a platform to showcase their capabilities, while observing some international retail trends.

1 min

NEW EV CHARGING HUBS IN TOWN GOOD OLD KIRANAS!

Bengaluru based EV Startup FAE Bikes launched Kirana Charzer, a low-cost, compact, zero-maintenance and IoT enabled charging station provided at a subsidized price of Rs 10,000. The smart EV charging station focused on enabling small shops and individuals to install their own charging stations and earn additional income. Sameer Ranjan Jaiswa, the founder of FAE Bikes, shares with Point Of Purchase the rationale behind this initiative and the plans ahead.

4 mins

LITTLE CAESARS: ALL SET TO SERVE THE INDIAN MARKET

Detroit-headquartered pizza chain Little Caesars has entered India with two outlets in Ahmedabad. Paula Vissing, Senior Vice President, International, Little Caesars Pizza, shares his big plans for the Indian market.

2 mins

‘MT YIELDS HIGHER SALES PER STORE'

In a chat with Point Of Purchase, Siddharth Jain, Founder, and Managing Director, BrewHouse, shares the brand’s journey so far and plans forward.

4 mins

GRABBING A FINE SLICE IN MEAT RETAILING

Chennai based TenderCuts was founded in 2016 with a mission to provide fresh meat and seafood that is antibiotic and hormone free through direct partnerships with local farming and fishing communities. Today the company has attained leadership position, being Chennai’s largest and India’s first tech-driven omni-channel fresh meat and seafood Company. In just 3 years, the company has grown its employee strength to more than 300, with 18 stores across Chennai and Hyderabad (5 in Hyderabad and 13 in Chennai).

3 mins

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Point of Purchase Magazine Description:

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.