Point of Purchase - August 2019
Point of Purchase - August 2019
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Market Updates
Cover story
When packaging tells the brand story …
Case Study
Ashwini Deshpande, Co-Founder, Director – Elephant Design
Raviraj K Joshi, Creative Director - Design
Month Focus: POP
Industry What next for the POP industry?
POP Industry Gallery
‘Industry can get future ready with global best practices’
Brand Baaja
Once upon a Forky in stores!
Showering offers: More Retail’s monsoon carnival
Sponsored Content
How Dunzo is redefining product sampling to drive consumer demand
Retail Talk
Arvind Mediratta, MD & CEO, METRO Cash & Carry India
Brand Talk
Ashni Biyani, Managing Director, Future Consumer Ltd
Research Talk
Piyali Konar, Executive VP, Insights Division, and Practice Lead, CX, South Asia, Kantar
News Roundup
Resource
Calendar
Point of Purchase Magazine Description:
Yayıncı: VJ Media Works Pvt Ltd
kategori: Business
Dil: English
Sıklık: Monthly
Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.
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