Echelon Magazine - September 2024

Bu konuda

Decide Well
A person is smart. People are dumb, panicky dangerous animals and you know it - Agent Kay

he upcoming elections would be the most decisive in Sri Lanka's history. The JVP-led NPP are riding the anti-corruption sentiment, something no other party can do. For all the IMF-bashing on the campaign trail and a manifesto determined to renegotiate the current IMF programme, the JVP already accepts the IMF is necessary because it wishes to achieve debt sustainability, improve the sovereign credit rating and promote global trade. The IMF's governance diagnostic and welfare recommendations may be something the Marxists could own.
However, does anti-corruption equate to short-term relief? The reforms needed to recalibrate the economy and achieve debt sustainability will be painful in the short term.
How would people then react to an NPP government, or any government, pursuing a reform agenda? As we vote, we have the daunting task of factoring in what our next leaders plan to do, what they can do, and how people will react given that none of the manifestos talks about the tough road ahead. Instead, the manifestos talk about what Sri Lanka can be, and the immediate handouts voters can expect.
In many ways, the elections are not about the leaders or politicians.
It is about who we want to be. It has always been.

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.