ADWEEK - April 30, 2018

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In this issue:

DATA POINTS How the NewFronts influence advertisers’ budgets.

PERSPECTIVE Grand Theft Auto proved all press is good press and much more...

​Esports Goes Pro

The NFL And MIS Are Targeting Gamers And Advertisers With Their New Eleagues.

3 mins

So, How's That Trust Thing?

The Jury Is Still Out On Whether Media Shops Have Entered An Era Of ‘radical Transparency.’

3 mins

How Data Is Building A New Brand And Digital Video Economy

OTT And The Direct Economy Are Key Themes Underpinning This Year’s Most Innovative Cross-platform Content.

3 mins

The Comeback Kids

Three Decades After The Original, Ralph Macchio And William Zabka Are Back Starring In Youtube Red’s New Series Cobra Kai, But This Is No Karate Kid Retread.

10 mins

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ADWEEK Magazine Description:

ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.
ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.