CRIMSON FOURSOME

AN EYE FOR DETAIL AND BOUNDLESS CREATIVITY DEFINE THE WORK OF RED’S APOORVA SHROFF, MAITHILI RAUT, RAJIV PAREKH AND EKTA PAREKH, EVEN AS THEY CONTINUE TO EXAMINE AND TWEAK THEIR APPROACH TO CREATE EVEN BETTER PROJECTS

- MITALEE KURDEKAR

Although the moniker has a deeper meaning, the colour association is obvious – and not a bad connection to make either. After all, while reD stands for Research & Enquiry into Design, the practice as well as the four partners that helm it, symbolize all the great qualities of the colour red. Passion, energy, and adventure certainly reign supreme when it comes to the work that this young studio carries out, but – above all else – there is a powerful force that seems to drive them forward, propelling them to question, analyse and innovate with each new project they create. At a time when cookie-cutter designs are becoming the norm, this is undoubtedly a welcome approach to architecture and its connected disciplines.

And reD certainly indulge in the whole gamut – from product design to interior design in addition to architectural and urban design, making their practice a truly multidisciplinary one. Despite this, the process for and approach towards each of the above is equally rigorous and comprehensive, a sentiment that all four partners at reD share.