What was your rationale and motivation for establishing a firm that has multifaceted offerings?
KulörGroup was founded in 2008 by my partner Sarah Bonsall in Toronto, Canada, specialising in providing technical services for the hospitality industry. Sarah was experienced in this field, having been a consultant to multiple hotel brands. As my close friend, we explored the idea of adding design capabilities to KulörGroup, since it was my specialisation.
We identified a gap in the market with independent, white-label brands and owners that required these two layers of expertise, since they may have wanted to operate the property themselves or develop their own in-house brand. When we were able to meet these clients’ cost efficiency requirements and project timelines, I established KulörGroup’s Design department in Singapore in 2016.
This was the precursor to our expansion and establishment of the in-house Architecture (formed through a strategic partnership with KG Architects) and Interior Design division.
What are the key challenges in streamlining the four different disciplines of brand identity design, architecture, interior design and technical services into a single approach?
Interior design and technical services should go hand in hand. We see them as opportunities rather than challenges. It is through understanding the brand’s unique value proposition and the technical aspects of operations and other factors (such as revenue projections, cost projections, and analysis of the client’s competitors) that we are able to consider design in a holistic way.
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Home Is Where The Heart Is
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balancing act: nature and humanity
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rethinking, remaking, reframing
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rebuilding communities
Shift2024, the much-anticipated conference returns with a stellar line-up of prolific architects making their mark in Asian urban design.
unparalleled italian craftsmanship
Filippo Arnaboldi, Chief Executive Officer of Frette, tells us how this luxury lifestyle Italian brand is moving forward with times yet not forgetting about its existing legacy.
where the mountain meets the sea
This bespoke hillside residence features modern design elements, natural touches, and panoramic ocean views.
tailored for the curious explorer
The new Alma House at the New Bahru enclave reflects the collaborative spirit of a school environment.
tranquil sanctuary
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