Bridging Consumer Aspirations
Auto Tech Review|January 2019

Mobility is rapidly evolving from vehicle ownership to a shared vehicle paradigm.

Bridging Consumer Aspirations

This onset of shared mobility along with autonomous driving accentuates the need of smart, intelligent and safer systems to meet aspirations of consumers. In addition, the vehicles are connected to the ecosystem through V2X playfields that provide tremendous flexibility, simplicity and autonomous decision making. All these ingredients are a recipe to Empowered Mobility (EM) bridging consumer aspirations – OEMs or consumers.

EM is an opportune platform to provide a larger landscape to the consumer with multiple choices of powertrains, styling, features, speed and ranges. For the OEMs and service providers it is also an avenue to gather data that helps conduct analytics to understand customer behaviour, understand trends, segmentation and helps them roll out relevant products and services in shorter timespans. The opportunity for value added services and digitalisation for the ‘data on the go’ consumers is exponential. With EM comes the much needed speed to market since it is flexible to cater to different regions of the world that have different norms and regulations, and consumer needs.

SMART & INTELLIGENT SYSTEMS

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