We Chat With The Ducati’s Boss-Man About The Iconic Brand's History And Future
This is the tenth edition of the World Ducati Week. How does it feel?
CD: It’s very special because it is the tenth anniversary. The first one was in 1998 and actually, it was 20 years ago. When I look back, the company now is very different from what it was 20 years ago. Far bigger, but more than that, it’s much more international. In terms of markets, we have India, China, Thailand and Brazil. We are really a global company even if we are still medium sized – because it is still 1,600 people and 740 million Euro turnover. The product range is also much wider. Back then, Ducati was only sports bikes. Now, we have sports bikes, touring bikes, enduro bikes, the Scrambler and also cruisers.
TG: What has changed in the Ducati buyer from 1998 to 2018?
Bu hikaye BBC TopGear India dergisinin September 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye BBC TopGear India dergisinin September 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
THE PERFECT RECIPE FOR KARI FT. EUROGRIP
What happens when you do track days in the name of pushing the limits of a tyre
ROOKIE BLUES
Acosta Urged for Patience as KTM Chases Ducati
THE VALUE OF TIME
Christoph Grainger-Herr, CEO of IWC Schaffhausen
DJI Osmo Action 4
Being an automotive journalist, our job entails us to ride motorcycles of all kinds and not to forget, the life behind driving some exotic set of wheels as well.
WAR WORDS WORLDS
Indians might not have played a deciding role in the previous world wars but now, our participation is much more evident
XTREME MACHINE
Maserati's racing history is a patchwork of epic highs and long absences, so can the MCXtrema - a track only version of its latest supercar-bring back the glory days?
WET AND WILD
No doors, no roof, no boot, but at least there's a windscreen... Paul Horrell pulls on his waterproof trousers and takes the Nomad 2 for a spin
STREAM W0RKS
This is an MG. Yes, really. Turns out it's got form in streamliners too...just ask Stirling Moss
A map and a compass.
Dacia got a foothold in the UK with cheapness, now it wants toughness on its CV. Can the new Duster handle Morocco's heat and locate a Dakar team in the desert - no GPS allowed?
A RECKLESS DEVELOPMENT?
Farewell, V10, this is the new Lamborghini Temerario, a 907bhp V8 hybrid. A worthy Huracán successor, or a misstep from the Italian firm?