Mercury Cougar
Classic American|August 2021
A ‘posh’ Mustang? It could only be the Mercury Cougar …
Mercury Cougar

Lincoln-Mercury got in on the pony car act a couple of years after the Mustang launched with the 1967 Mercury Cougar. In its initial guise it was assembled at two of Ford’s factories, the Dearborn Assembly Plant (DAP) up to 1973, within the huge Ford Rouge Centre housing six build facilities and on the West Coast at the San Jose Assembly Plant in Milpitas, California until 1970. Thereafter, Cougar production switched to the Lorain Assembly Plant (LAP) in Ohio until 1997. The brand-new 1967 Mercury Cougar was unveiled to the public on September 30, 1966 and within days Motor Trend magazine made it their Car of the Year.

The Cougar was really the product of a marriage of two of its cars; firstly the Thunderbird, with its image, style and prestige and secondly the Mustang, with its two-door ‘pony car’ sporty persona. However, the Cougar suggested luxury and Mercury made certain of that kudos with an increased price tag over the Mustang, something that never put prospective buyers off. As the Cougar entered the pony car market, Ford’s divisional general manager Frank Zimmerman remarked: “No stable has ever had two active Kentucky winners.” He was correct and the car-buying public loved the first-generation Cougars.

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CLASSIC AMERICAN DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
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Classic American

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Mercury Cougar
Classic American

Mercury Cougar

A ‘posh’ Mustang? It could only be the Mercury Cougar …

time-read
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Chrysler Concept 70X
Classic American

Chrysler Concept 70X

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Stock or modified?
Classic American

Stock or modified?

Evans debates the merits of keeping your classic in factory condition or adding upgrades to make it more suitable for today’s roads

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HEAVY METAL COLLECTION
Classic American

HEAVY METAL COLLECTION

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Patience is a BARRACUDA 1970 Plymouth Barracuda
Classic American

Patience is a BARRACUDA 1970 Plymouth Barracuda

We’re often reading about people who have an ideal car in their mind, and who wait decades until that dream becomes a reality. We meet another beautiful dreamer, Tom Aspinall, and his Detroit-inspired dream from Mother Mopar…

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1960 Cadillac Sedan De Ville Johnny Cash's CADILLAC?
Classic American

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1929 Lincoln Limousine NICE JAG MATE!
Classic American

1929 Lincoln Limousine NICE JAG MATE!

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Classic American

Remembering The K-Car

Evans looks back to the humble compacts that saved Chrysler…

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Classic American

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