The Morgan Shooting Brake
MOG Magazine|February 2017

Perhaps the biggest challenge I’ve faced in these New Perspectives articles is selecting the vehicle type to base my study upon. ‘To design a vehicle that Morgan would never produce, in the style of a Morgan’ has often detached me from my comfort zone. Each month I begin by staring at a blank piece of paper and wondering what would I want to see from a tractor, boat, aeroplane or van. Whilst the industrial design process excites me regardless of the subject matter, it is fair to say the motorbike, Aero race car or hotrod were easier studies as I could draw from my own personal enthusiasm for these vehicle types. On the whole, I havehad to think entirely ‘out of the box’.

Jon Wells
The Morgan Shooting Brake

This is my penultimate feature. Next month I aim to summarise all of the sketches I’ve produced in this series in the hope that some conclusions can be drawn from my investigations into Morgan’s fictional ‘whacky racers’ line up. Technically, this will be the last series of sketches. Considering this, I decided to go out softly and work on something familiar.

As ever these are only first attempts at drawing a theoretical new vehicle type for Morgan. The sketches should be viewed as avatar in which to demonstrate how the process might begin, rather than displaying resolved design proposals! This being said, I have often imagined how much fun it would be to be given this brief formally. This month’s ‘design a vehicle Morgan would never produce’ brief should perhaps be read as ‘design a vehicle Morgan would never produce… but I might!‘

Introducing the Morgan Shooting Brake. Virtually every major automotive manufacturer has, at some point, designed a ‘Shooting Brake’, or ‘wagon’ as some might have it, perhaps it’s time Morgan did…? This is a loaded suggestion as I myself have seriously contemplated the idea... Last year, I was facing the (not unpleasant) decision to replace my personal car with a two-seater sporty flavour. Whilst I won’t deny that a certain well-known German company was tempting me for a second with their two-seater, mid-engine offerings, I was more entertained by the idea of getting into a Morgan myself. The company now offers some appealing finance packages and I was convincing myself of the investment value. I’ve always fancied a 2.0l narrow body of my own and my partner, Kelly, didn’t need convincing either!

Bu hikaye MOG Magazine dergisinin February 2017 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye MOG Magazine dergisinin February 2017 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MOG MAGAZINE DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Breaking the Mould
MOG Magazine

Breaking the Mould

Last month we had part one of our series about unique Morgans. This month we delve into the wider world of car design, exploring a few alternative avenues the Plus 4 Plus could have taken and the intriguing Serra Coupe…

time-read
3 dak  |
March 2017
The Holy Trinity
MOG Magazine

The Holy Trinity

The 3 Wheeler is an undeniably fun car. It’s fast, thrilling and addictive. V-Twin power, solid handling and heaps of style make for an irresistible blend that puts the 3 Wheeler in a league of its own.

time-read
6 dak  |
February 2017
Breaking The Mould
MOG Magazine

Breaking The Mould

Morgans are rare as standard, other limited runs are even more desirable – yet some are completely unique. There have been a surprising number of one-off Mogs across the decades, some oddities and others stunning in design. Douglas Hallawell takes a look at some 1950s and 1960s examples, including the Morgan EB, aftermarket rebodies and the prospect of an Italian-designed Mog, in the first of our three-part series.

time-read
4 dak  |
February 2017
The Morgan Shooting Brake
MOG Magazine

The Morgan Shooting Brake

Perhaps the biggest challenge I’ve faced in these New Perspectives articles is selecting the vehicle type to base my study upon. ‘To design a vehicle that Morgan would never produce, in the style of a Morgan’ has often detached me from my comfort zone. Each month I begin by staring at a blank piece of paper and wondering what would I want to see from a tractor, boat, aeroplane or van. Whilst the industrial design process excites me regardless of the subject matter, it is fair to say the motorbike, Aero race car or hotrod were easier studies as I could draw from my own personal enthusiasm for these vehicle types. On the whole, I havehad to think entirely ‘out of the box’.

time-read
7 dak  |
February 2017
Ring Of Fire
MOG Magazine

Ring Of Fire

Loved, revered and lusted after, the V8 is a thing of beauty. Housed in the beautiful lines of a Morgan, it's a breath-taking combination, but has this engine had its day?

time-read
5 dak  |
March 2017
In the Workshop
MOG Magazine

In the Workshop

This month we travelled to one of the most well-established Morgan dealerships in the realm – Richard Thorne Classic Cars.

time-read
2 dak  |
March 2017
Breaking The Mould
MOG Magazine

Breaking The Mould

In the third and final part of our series on one-off Morgans in Europe, we take a look at a Luxembourg designed Morgan, the Morgan Grand Sport – a car that nearly became a limited run of Mogs…

time-read
3 dak  |
April 2017
Cause For Celebration
MOG Magazine

Cause For Celebration

The Geneva International Motor Show is arguably the most important show of the year for the motor industry.

time-read
3 dak  |
April 2017
Perfect Parts
MOG Magazine

Perfect Parts

It’s all well and good having lots of power, but it’s next to useless without a good set of brakes. This month, we take a look at caliper assembly…

time-read
2 dak  |
February 2017