Calling All Titans And Paying It Forward
Truck Trend|July - August 2019

You may have noticed that Nissan is on a bit of a humanitarian kick lately, building specially customized Titans for the American Red Cross and Habitat For Humanity as part of its “Calling All Titans” marketing campaign.

Calling All Titans And Paying It Forward

The nexus between these special projects and “Calling All Titans” is that Nissan wants to empower owners of the fullsize truck to give back to their communities in meaningful ways.

One such owner is Mylo Fowler, a landscape photographer based in the Salt Lake City area who owns a 2012 Nissan Titan Pro-4X and a 2006 Nissan Armada. He’s had the Armada for several years, racking up 220,000 miles as his family’s bug-out rig, thanks to a 6-inch suspension lift and a long list of camping and cargo accessories. The Titan, however, is gradually supplanting that Armada, kitted out with a TetonX camp trailer, Tepui tent mounted in the bed, and desert-ready General Grabberred-letter tires.

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Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.