CATEGORIES

Masstige Above Prestige

Nirvana may lie in the middle, after all

‘Don't Stop, Keep Running'

Piyush and Prasoon Pandey hold the flag of Indian creativity high as they receive the prestigious Lion of St Mark award at Cannes

It's A Win-Win @ Cannes

Lion of St Mark for Piyush and Prasoon Pandey, Grand Prix in Creative Effectiveness for Ogilvy India, Grand Prix for Good (Health) for TBWA\India and Gold Lions for FCB India and McCann Worldgroup make it a big win year for India, despite the metal tally being 21

Charting A New Course For BTVI

Four name changes as well as some leadership changes in a decade have only served to strengthen BTVI. Megha Tata, Chief Operating Officer, BTVI tells us about overcoming the multiple challenges and achieving higher viewership share, while shedding light on the journey ahead

'Programmatic Is The Fastest Growing Segment In Advertising'

Rajeev Goel co-founded PubMatic in 2006 based on the belief that publishers are under-served from a technology and services perspective. PubMatic now offers leading omnichannel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers. On a short visit to India, Goel spoke about the rise of programmatic in India and how PubMatic is adding value to publishers with its innovative offerings

A Giddy Guide To Much Loved Indian ADS

In her new book, Stark Raving Ad: A Giddy Guide To Indian Ads You Love (Or Hate), author Ritu Singh regales us with some of the most iconic ad stories that have played a significant role in each of our lives; regardless of whether we loved or hated them. Here is an exclusive extract from the book, which captures the story behind one such widely popular ad.

'My Game Of Badminton Brings Out The Best In Me'

Ashish Srivastava firmly believes that the key ingredient to doing anything well is passion. This is why his fitness routine revolves around one of his biggest passions – badminton. An ardent badminton player, Srivastava tells us how the sport has helped bring out the best in him, while also being an effective stress buster

Mondelez Hits A Sweet Spot With New R&d Hub @Thane

Set up with an investment of $15 million, the global Research, Development and Quality Technical centre is the 10th such facility across the world for the company, and the first in India.

The ₹ 5,000 Crore Opportunity For OTT

ORIGINAL CONTENT SET TO BE KEY GROWTH DRIVER FOR INDIAN OTT INDUSTRY, PROJECTED TO REACH ₹ 5,595 CRORE IN REVENUES BY 2022, ACCORDING TO PWC REPORT

Be Authentic While Telling Stories...

These are some of the most common questions I face when I introduce myself as the head of content for Vice India.

‘After Fifa, Our Aim Is To Make Sonyliv The Go-to Ott Platform For All Things Sports'

The recently concluded FIFA World Cup saw a record online viewership on Sony Pictures Networks India’s digital over-the-top (OTT) platform, SonyLIV, with as many as 70 million viewers tuning in to catch the football action. Uday Sodhi, EVP and Head Digital Business, Sony Pictures Networks India tells us how the platform has grown over the tournament, and his plans to make it the destination for all sports

When India Is My Canvas

Day 1 of the rest of my life really began when I did what was then called the Azad Bharat Rail Yatra in 1997 - one year into my undergraduate course with 200 strangers, all of us on a journey to discover India and chart her course for the next 50 years.

A Fresh Approach To Perfetti Van Melle

Rajesh Ramakrishnan, the newly appointed Managing Director of one of India’s largest confectionery groups, Perfetti Van Melle India, tells IMPACT how he is planning to take the company a notch higher, with new products in the pipeline and the brand’s increased focus on health

The Change-Makers

Who gets down to actually doing what needs to be done in their immediate surroundings? Team Lodestar UM – which rolled up its sleeves and worked hard to transform the Sakinaka office area and pledged to keep it clean on #LodestarUMImpactDay

Media Agencies - Data, Content And OTT Will Be Key In 2019

With the ICC World Cup, Indian Premier League (IPL) and the General Elections lined up, media agency leaders believe 2019 looks very promising. It could be a landmark year for the industry, which will see the rise of personalized advertising, greater mobile ad spends, video and other content in regional languages and proliferation of all OTT platforms. Measurement will also be key, as marketers and agencies will constantly be challenged with fluidity in measurement and distribution. Therefore, managing unpredictability and change will be key to surviving 2019.

Digital Of Voice, Video And Vernacular

With India expected to have over 620 million Internet users by 2019, Digital advertising is expected to witness record growth across sectors. Some of the key trends driving Digital this year will be regional content marketing, the rise of OTT and video, increased usage of AI and machine learning, voice search, increased usage of programmatic and the birth of new social media influencers

Print - Renovate, Recalibrate, Sustain!

With better operational profitability and focus on digital content, the year 2019 promises to be an innovative year where the industry will recalibrate itself to create a sustainable path for the future

'Meeting Boris Becker Over A Beer Was A Dream Come True'

Travel is a big part of Arun Iyer’s life, allowing him to get away from the mundane, everyday routine. A happy traveller, who enjoys long flights, Iyer shares memories of a special experience at Wimbledon where he met Boris Becker over a beer and walked the famous green courts for the first time in his life

'Brands Must Know How To Utilize Someone Like Me'

Rapper and music composer Badshah, now an entrepreneur with an apparel brand (Bad Fit), restaurant (Dragonfly) and a music channel (Aaho) to his name, is venturing into content production. Here he talks about his experience of working with brands and how he balances his many roles

Brandmusiq And The Mogo Factor

Former adman Rajeev Raja on creating unique sonic identities for brands, including a musical logo or Mogo

Positive, Insightful Story-telling Is The Core Essence Of Our Brand

Tushar Shah, Business Head, English Cluster, Sony Pictures Networks India, tells Sonam Saini how Sony BBC Earth identified and filled a need gap in the infotainment category to secure 26% market-share within just a year of launch.

Under Forty The Go-Getters

IMPACT makes another new beginning, with the inaugural edition of IMPACT 40 Under Forty to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry. Here, we outline the process of selection in brief and present the distinguished jury that met and deliberated to finalize the list.

‘THE GREATEST STRENGTH FOR INITIATIVE IS STRATEGY'

A month ago, IPG Mediabrands announced the appointment of Vaishali Verma as the new CEO of Initiative India. In her previous role as COO, Verma oversaw the agency’s business in South India, which included large accounts such as Amazon, MRF Tyres and Jockey. Verma tells us about the priorities of her new role, focus on talent and linking media to culture

May I Have Your Attention Please?

The modern business of brand building is mostly about grabbing attention

Humanization To Personalization: The HP Way

Strategically shifting its focus to gaming and premium products, Hewlett-Packard India has now strengthened its leadership position across all segments in the PC category. Neelima Burra, Country Marketing Director, HP India talks about how the company is bringing in an emotional connect with the brand philosophy in order to be more relatable to Indian audiences

Our Focus Is On Giving The Indian Woman Confidence

Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser, South Asia Health says he is happy with the company’s current 50% market-share in the hair removal products category, and the focus is on innovations to bring newer benefits to customers

‘Walking In Airports Is One Workout That Keeps Me Fit'

For Yashaswini Samat, fitness is all about striking the perfect balance between regular exercise and eating in moderation, without a punishing gym routine or a rigid diet which forbids indulgence. She talks about how even the simple act of walking can help one stay fit and active

Variety Is The Spice Of Life

Variety Is The Spice Of Life

TIMES… THEY ARE A-CHANGIN

Despite a year of challenges, MK Anand, CEO & MD, Times Network targets 20% growth, betting big on Digital, Branded Content and the English Cluster

Why Women Rule Prime-Time @Times Network

Switch channels across the English news genre at 9 pm and what you notice is that all news channels of the Times Network have women leading prime-time.