Design Story

Good Earth tells tales of enchanted India, with a contemporary lens. BlackBook speaks to CEO Simran Lal about luxury, her inspiration and upcoming wellness offerings.

- Nisha Shroff

Luxury lifestyle brand Good Earth presents a distinct tone—enchanting, artistic and gloriously Indian. It’s run with passion, says CEO Simran Lal, and it shows.

“The label is constantly evolving, while focusing on reviving traditional craftsmanship and artistry,” she says. “Good Earth envisions the idea of Enchanted India, through a contemporary lens.”

Good Earth’s newest offering is coming up in the world of wellness. Lal is working on creating a luxe wellness sanctuary and brand that is thoroughly rooted in Indian Vedic wisdom. “It will manifest our philosophy of sustainability and mindfulness at a much deeper level, and will be our most precious offering yet,” she says.

Storytelling is central to Good Earth’s philosophy—each product narrates a unique tale, told in the language of design. As they uncover forgotten lands and conquer international markets, Lal speaks to BlackBook about their plans, and her own style and collections.