Tech stocks are soaring, and high-profile initial public offerings are set to mint millionaires. Yet in San Francisco, the boom times are over. The resurgent coronavirus has thrust the tech hub back into lockdown. Offices sit empty as working from home becomes the norm. While the stock market debuts of hometown companies Airbnb Inc. and DoorDash Inc. would typically have the city girding for a flood of wealth, many workers have already fled for the suburbs, Lake Tahoe, or beyond.
Nowhere are the effects more pronounced than in the real estate market, where apartment rents are plunging further than anywhere else in the country. The median rent for a studio apartment dropped 35% last month from a year before, to $2,100, while the cost of a one-bedroom fell 27%, to $2,716, according to data from Realtor.com. The declines are steepening from earlier in the pandemic—a sign that people with the flexibility to move are leaving an area that’s still one of America’s priciest for housing.
San Francisco stands to be one of the U.S. cities most affected by the trends brought on by Covid-19, even as much of the industry that drives its wealth thrives. While many New York finance firms are pushing for a return to the office, tech companies are more fully embracing remote work, raising the prospect of a longer-term transformation.
Technology companies “have been among the most flexible with allowing people to work remotely, and a lot of workers are taking advantage of that,” says Danielle Hale, Realtor.com’s chief economist. She expects San Francisco’s apartment rents to recover eventually, depending on how quickly people return to the office.
Bu hikaye Bloomberg Businessweek dergisinin December 14, 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Bloomberg Businessweek dergisinin December 14, 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers