Packaging with a conscience

Rotek Laminates’ best-selling product is 100% biodegradable.

- Ramrai Naik

ROTEK LAMINATES, A flexible packaging industry, was established by Dhruv Madan in 2010 with a strong determination to “become customers’ preferred choice for quality, service and new product development.” Rotek now supplies to many parts of India and exports to eight countries. The industrial unit, which was initially started to cater specifically to the pharmaceutical industry, has evolved into a full-fledged, flexible packaging plant that satisfies all packaging needs.

Dhruv Madan says that the main motivation behind starting Rotek Laminates was to cater to increasing market demand. The flexible packaging industry is growing at 25% per annum in India and per capita consumption in India is at 4.3 kgs per annum, in comparison to 42 kgs in Germany and 19 kgs in Taiwan. Dhruv is confident that the growth potential will be huge in the coming years.

Secondly, his education played a big role in him choosing this sector, “My Bachelor’s degree helped inculcate business acumen while a post graduation diploma in plastics and chemicals from the Indian Institute of Packaging, Mumbai helped with the various technical aspects of the trade.”