CONSUMER TECH DYSON
THERE ARE A handful of consumer tech companies around the world that truly focus on innovation. There’s Apple and Google and then across the pond, there’s a company called Dyson. Since the time the company was founded in the early 1990s, we’ve seen futuristic vacuum cleaners and air purifiers from the Dyson stable and, yes, they seem innovative and premium. But after spending a day at the company’s headquarters in Malmesbury and an exclusive interaction with the man after whom the company is named—Founder James Dyson—I can safely say that the company and its engineers are not just focussed on innovation; they’re borderline obsessed with it.
The trip to the sunny countryside of Wiltshire in the UK began by checking into a quaint little hotel called the “Old Bell” in Malmesbury. Its claim to fame is that it is England’s oldest hotel, with its origins dating back to the 13th century. It’s ironic that one of the world’s oldest hotels—situated a stone’s throw away from the Dyson facility—is inundated with futuristic Dyson products. From the latest air-dryers in the toilets to hair styling gadgets in the rooms—Dyson products were ubiquitous.
Bu hikaye Business Today India dergisinin July 10, 2022 sayısından alınmıştır.
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Bu hikaye Business Today India dergisinin July 10, 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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