Nashik-Based Sarda Farms Does Not Aggregate Milk From Milkmen. It Produces Its Own At An Automated Factory, And Markets It As A Premium Product.
When Shrirang Sarda, Founder, Sarda Farms, for-ayed into the dairy business in 2013, he was keen on giving consumers the old-world experience of getting fresh milk delivered at their doorsteps – a luxury in today’s times. He painstakingly bred a herd of 1,300 Holstein cows on his sprawling 11- acre farm in the outskirts of Nashik. He imported the sperms of Holstein bulls from Holland and injected the herd. The milk farm is completely mechanised the whole process from milking the cows to aggregation and finally packaging is automated, with zilch human intervention.
“I was clear that when I foray into the dairy business, I will not get into the aggregation model (collecting milk from multiple farmers – a practice followed by most dairy manufacturers in India) which is prone to adulteration. I decided to have my own farm from day one,” says Sarda. He spent months learning the best practices in dairy on the farms of Holland and Denmark.
The fresh, uncontaminated milk offering comes at an added cost because owning a farm and producing milk is far more expensive than buying from farmers. The cost of producing one litre of Sarda Milk is at least ₹10 per litre more than sourcing from a farmer. Therefore, he decided to price the milk at a premium – ₹90 per litre, as opposed to ₹40 per litre from most other brands. Sarda has used design to convey a sense of tradition and heritage, rendering a premium look. The milk is packaged in glass bottles much like it used to be in the good old days, before the poly-pack milk trend began.
Bu hikaye Business Today dergisinin September 25, 2016 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Business Today dergisinin September 25, 2016 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Pension Scheme - Safety Net
The move to introduce the UPS has evoked mixed reactions. Analysts believe its funding will have limited impact on the fiscal math
The Reit Choice?
Real Estate Investment Trusts (Reits) Are Gaining Traction As Interest Rates Stabilise. But Returns Could Be Affected By Adverse Economic Conditions And Market Volatility
CORPORATE - Calling to Account
The sudden exit of Byju's auditor BDO marks the latest in a long series of setbacks for the edtech firm
EMPLOYMENT: Skills Push
The skill development ministry plans to partner with the UGC to improve the employability of undergraduates
Building on a Vision
L&T'S CHAIRMAN EMERITUS A. M. NAIK HAS BUILT A MAMMOTH ENTERPRISE THAT IS BUILDING A NEW INDIA, FROM ITS METRO RAIL SYSTEMS TO THE RAM TEMPLE
"KYS more important than KYC"
Vijay Kedia is a renowned equity investor; the value of his listed portfolio stands at around ₹1,750 crore
ROXX STAR
THE THAR ROXX COMBINES LUXURY WITH PERFORMANCE TO MAKE A STRONG STATEMENT IN THE MID-SIZE SUV SEGMENT
HIT THE GROUND RUNNING
Smartwatches have become indispensable tools for runners, offering real-time insights into pace, distance, heart rate, and more. Here are a few you can consider
TURNING THE TABLES
INDIA'S FURNITURE MARKET IS POISED FOR A GLOBAL TAKE-OFF. ALREADY, A HOST OF GLOBAL BRANDS HAVE MADE THE COUNTRY THEIR HOME, BUT INDIAN COMPANIES ARE NOT TOO FAR BEHIND
THE EVOLUTION OF ATHERA
IDENTIFYING OPPORTUNITIES IN ADVANCE HAS STOOD THIS BENGALURU-BASED VC FUND IN GOOD STEAD. NOW, WITH A HEIGHTENED FOCUS ON TECHNOLOGY, IT WANTS TO SUSTAIN THE SUCCESS