Bridging The Gap Between Traditional And Digital

The digital world is not just about digital transformation, it impacts businesses, people and throws new challenges all the time, says Nitin Seth, CEO, Incedo Inc and author of ‘Winning in the Digital Age’

- Abhishek Sharma

The book ‘Winning In The Digital Age: Seven Building Blocks of a Successful Digital Transformation is about how one can become a 21st-century leader in this digital age. Through the book, the author Nitin Seth, Chief Executive Officer (CEO), Incedo Inc is trying to bring answers to key questions on how enterprises can win in the digital age.

In an exclusive interaction with BW Businessworld, Seth stated, “We are in the digital age that is defining the megatrend of our times. The World Economic Forum also defines that this is the fourth industrial revolution. There are billions and trillions of dollars spent on digital means, whether it is in startups or in transforming existing businesses.” He further added, “You know the estimates close to seven trillion dollars are going to be spent on digital which is roughly three times our GDP – it’s a big number. However, what bothered me is that there is at least a 70-80 per cent failure rate on digital initiatives.” “It is this gap that I am looking to address through this book,” Seth said on his motivation behind writing the book.

Moving The Goalpost

The digital age is an age of opportunities. However, though many investments are being made, much of these are not reaching to its potential. “But can we bridge this gap?” asks Seth. “That is the key question. Can we move the success rate from 30 per cent to 50 per cent or more?” Seth stated that moving the target will make a deeper impact across all levels, and this was really the key reason for him to pen this book.