Living In Grandeur
Businessworld|September 15th, 2018

The taste and preferences oftodays luxury homebuyers have metamorphosed into a judicious mix of customisation, elegant esthetics, and world-classamenities.

Ashish Sinha
Living In Grandeur

FOR PURISTS, THE WORD luxury connotes only one thing — elusive price tag. If it’s not the costliest and most elusive manmade thing, it is not luxury — be it a car, a plane, the wardrobe, jewellery, perfume or a home. By that definition, a home that comes with a ridiculously high price tag is luxury. Thus, a bungalow in the heart of Lutyens’ Delhi, which costs more than Rs 300 crore, or a Rs 50-crore Portuguese style bungalow in North Goa will qualify as luxury. But buying and selling of such homes are few and far between. Moreover, such high-value transactions are often shrouded in secrecy so as to avoid any undue attention.

Anuj Puri, Chairman of real estate consultancy firm Anarock, distinguishes between the traditional rich and the nouveau riche. Traditionally, the rich acquire their wealth over generations and often own homes with eye-popping price tags. “It is the ‘nouveau riche’ category that is in fact driving the demand for luxury homes, luxury apartments and villas,” he says. Their wealth have come from entrepreneurial success, savvy investments, and sheer hard work or in some cases, financial windfalls. “They are on the lookout for housing which gives them a great lifestyle and also reflects their success in life,” Puri adds.

Agrees Ashwin Chadha, President, India Sotheby’s International Realty, a niche advisory firm that caters to ultra HNIs. “The Indian consumers are well informed, globally exposed, and want a home that reflects their financial and social standing. Builder reputation, secondary research, location and auspicious beliefs are key drivers that shape consumer decisions,” says Chadha. Sotheby’s in India are currently offering more than 80 luxury homes priced anywhere between Rs 5-10 crore to upwards of Rs 70 crore.

Bu hikaye Businessworld dergisinin September 15th, 2018 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Businessworld dergisinin September 15th, 2018 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

BUSINESSWORLD DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
MEMORIES & IMPRESSIONS
BW Businessworld

MEMORIES & IMPRESSIONS

Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.

time-read
3 dak  |
October 19, 2024
The Robotaxi Market
BW Businessworld

The Robotaxi Market

The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.

time-read
1 min  |
October 19, 2024
And the Nobel Prize Goes to AI
BW Businessworld

And the Nobel Prize Goes to AI

The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.

time-read
1 min  |
October 19, 2024
Ola Electrified
BW Businessworld

Ola Electrified

Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.

time-read
1 min  |
October 19, 2024
Sharp Slide in Industrial Output on Eve of Deepavali
BW Businessworld

Sharp Slide in Industrial Output on Eve of Deepavali

India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.

time-read
1 min  |
October 19, 2024
Heralding the Solar Era with Sustainable Electrification
BW Businessworld

Heralding the Solar Era with Sustainable Electrification

RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more

time-read
2 dak  |
October 19, 2024
A WELL-GREASED MACHINE
BW Businessworld

A WELL-GREASED MACHINE

The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar

time-read
4 dak  |
October 19, 2024
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
BW Businessworld

DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH

For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh

time-read
7 dak  |
October 19, 2024
Disruption Ahead: Beyond Organisation Charts and Structures
BW Businessworld

Disruption Ahead: Beyond Organisation Charts and Structures

ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.

time-read
3 dak  |
October 19, 2024
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
BW Businessworld

Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment

We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.

time-read
2 dak  |
October 19, 2024