The Future Of Retail Is Closer Than You Think
CEO India|September 2019
Eighty-six Per Cent Of Retailers Are Experimenting With New Technologies To Strengthen Consumer Relationships And Forge New Paths To Growth
Vish Ganapathy, Al Sambar And Theo Forbath
The Future Of Retail Is Closer Than You Think

Consumers have more choices and access to information than ever before. They also have access to more channels through which to broadcast their demands — and their frustrations with retailers that disappoint. Retailers have grown more powerful, as well. They have embraced digital to optimise operations, understand and segment consumers, and create convenient, satisfying multi-channel experiences.

To be sure, digital has ushered in a period of monumental change to the industry. But this change, it turns out, is just a precursor of what’s to come. Accenture’s 2019 Technology Vision research has revealed a new set of trends that are poised to accelerate retail’s evolution.

More than three-quarters (76 per cent) of retail industry executives claim that social, mobile, analytics and cloud capabilities are now core components of their enterprise IT strategies. Further, 93 per cent credit these technologies for accelerating their pace of innovation over the past three years. But these digital capabilities and the advantages they afford are now available to every retailer. They are no longer differentiating. Our research suggests that we are entering a new era where distributed ledger, AI, extended reality and quantum computing (or DARQ) technologies will be the next catalysts for change. For retailers, AI and extended reality solutions are the most mature. The potential of distributed ledgers and quantum computing will reveal itself in the coming years. Eighty-six per cent of retail companies are already experimenting with DARQ technologies.

Relevance, persistent personalisation, and a commitment to a purpose that aligns with the values of consumers are the winning combination. New technologies bring these concepts to life like never before. These “post-digital” technologies aren’t emerging in isolation. They are accompanied by (and, in many cases, driving) post-digital consumer expectations and behaviours.

Bu hikaye CEO India dergisinin September 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye CEO India dergisinin September 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

CEO INDIA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
CEO India

Five Ways To Win The Consumer Of 2030, Now

To win the data and technology-enabled “smart consumer” of tomorrow, discover the five things every consumer-facing business must do right now

time-read
7 dak  |
February 2020
CEO India

TWENTY FOR ‘20

WILL THE NEW DECADE BE AS TRANSFORMATIVE AS THE LAST? EY EXAMINES THE QUESTIONS THAT WILL SHAPE THE NEXT DECADE

time-read
9 dak  |
February 2020
ROBOTS ON THE MOVE
CEO India

ROBOTS ON THE MOVE

THE MARKET FOR PROFESSIONAL SERVICE ROBOTS IS POISED TO TAKE OFF WITH A VENGEANCE, FUELED BY NEW DEVELOPMENTS IN 5G TELECOM SERVICES AND AI CHIPS

time-read
9 dak  |
February 2020
CEO India

POST-DIGITAL CULTURE SHOCK

COMPANIES AROUND THE WORLD ARE FOCUSING ON DIGITAL TRANSFORMATION, BUT MANY ARE OVERLOOKING THE CULTURE CHANGE NECESSARY FOR SUCCESS

time-read
5 dak  |
February 2020
FROM LOCAL TO GLOBAL
CEO India

FROM LOCAL TO GLOBAL

Winning sales organisations excel at these five essential capabilities

time-read
8 dak  |
February 2020
Shooting for the Stars
CEO India

Shooting for the Stars

MANFRED BAUMANN SHARES HIS INSIGHTS INTO PROFESSIONAL PORTRAITURE

time-read
4 dak  |
February 2020
FLYING WHILE BLIND
CEO India

FLYING WHILE BLIND

I AM NOT ONLY AN EXPERIENCED TRAVELER; I AM AN EXPERIENCED BLIND PERSON…

time-read
5 dak  |
February 2020
CEO India

THE ALCHEMIST OF HOSPITALITY

Puneet Chhatwal, the CEO and MD of Tata Group’s hospitality arm Indian Hotels Company, talks about how his company is reimagining and repositioning some of its most renowned brands, raising the hospitality bar, with an eye on the evolving customer and emerging concepts and trends

time-read
8 dak  |
February 2020
CEO India

Robots Can Go All The Way To Mars, But They Can't Pick Up The Groceries?

In the popular imagination, robots have been portrayed alternatively as friendly companions or existential threat. But while robots are becoming commonplace in many industries, they are neither C-3PO nor the Terminator. Cambridge researchers are studying the interaction between robots and humans – and teaching them how to do the very difficult things that we find easy.

time-read
5 dak  |
January 2020
How To Create A Growth Mindset?
CEO India

How To Create A Growth Mindset?

A growth-oriented mindset must be cultivated among the employees for business growth and sustenance. It requires a good understanding of people and what drives them

time-read
5 dak  |
January 2020