DON'T LOSE OUT WITH A REACTIVE CX IN A DIGITAL WORLD

Chris Heckscher, Senior Vice President, Customer ExperienceAPJC, Cisco talks about the transformation business undergoes to provide services and value to customers in a cloud operated world, the role of DeepTech in the aforementioned deal. He elaborates the importance of the right CX culture and how it eventually ties back to employee engagement and satisfaction.

- Vaishnavi Desai

In the recent years, customer expectations have undergone a sea change. Interactions and the consumption model both are constantly changing, and businesses are realigning their customer experience strategy. It is a bid by leaders to adapt to the model and accelerate customer success.

How is CX leading Cisco’s transformation as your customers now move to an increasingly cloud operated world?

In the last two years during the pandemic, Cisco has been at the center of helping organizations adapt quickly to this new reality and transforming at unprecedented speed. During this uncertain time, many of our customers have been challenged with transitioning to remote work, choosing the right cloud strategy, automating business processes, and protecting critical data.

At Cisco Customer Experience, we always start with a customer-first mindset and are committed to ensuring our customers get the maximum value from their technology and the best experience possible. We provide a powerful combination of human and digital intelligence to get our customers the outcomes that matter to them most, faster.

What role do you see deep technologies playing in this transformation? How can businesses use these technologies to differentiate and hone their Cx as a competitive advantage?