HR Leaders Should Keep Things Simple; Retain The Human Touch First- Pooja Lal,BI Worldwide

In an exclusive conversation with Dataquest, Pooja Lal, Head – Strategic Initiatives, BI WORLDWIDE India, talks about how HR is witnessing the digital transformation, importance of Employee Value Proposition  (EVP) and what engagement and recognition strategies help build a happier workplace. Excerpts:

- Malavika Sacchdeva

According to you, what brings Employee value proposition (EVP) to life? There’s no secret recipe to creating an effective EVP. It’s a combination of understanding your employees, your organisation’s culture, values and practices, and then designing an EVP that fits your objectives. The first step is understanding what makes your employees thrive in their role and journey in your organization. You need to think through what is your organization’s purpose and cascade that tHRough to what is the employee’s purpose as well.

I generally recommend the ‘Make Every Moment Count’ framework and the ‘Moment Sparklers’ to make each moment of an employee’s journey come to life. The former emphasizes what you need to do to attract, engage and retain talent in your organization through meaningful everyday engagement, right through the first day in the hiring process to the last day of their tenure and even beyond. On the other hand, Moment Sparklers are special ways in which you can amplify the way in which the employees experience the various engagement activities part of the EVP framework..

How important is EVP framework to keep employees motivated in an uncertain job market.