Are your marketing communications just like everyone else’s, or are you saying something people genuinely care about?
Your marketing communication consists of all the messages you send, including advertising, brochures, social media, websites, word of mouth, PR events, sponsorship and others.
But examine the marketing communications you see: Many of these messages are generic and one-way, telling the entire market what the supplier thinks it should know. Even social media messages have fallen into this trap.
Many of the ‘announcements’ and product-focused videos on social media are strident generic product promotions. This is a completely ineffective use of media made for targeted two way communication. In today’s over-communicated society, it’s hard enough to be noticed even with brilliant, targeted and solution-orientated messages; sterile product feature messages are likely to be ignored.
You probably experience this impatience with companies trying to push you to buy products and services you do not need. Now look critically at your website and other messages you send. Are you falling into the same trap of talking at your target markets rather than talking to them?
Bu hikaye Entrepreneur Magazine South Africa dergisinin July 2018 sayısından alınmıştır.
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Bu hikaye Entrepreneur Magazine South Africa dergisinin July 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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