Cut the crap! What bullshit! What a waste! If only we could use these phrases in a positive context. Changing the dictionary meaning, these business enthusiasts are capitalizing on our trash and we still think our waste is going to the Bermuda triangle, never to return. Want to know what’s in the waste for us? Let’s do some ‘trash-talk’!
The more the garbage, the better is our profit,” says Sachin Sharma, CEO of Gem Enviro Management. Getting into a business with an unknown market was a difficult task for Sharma. He recalls, “The challenge was not how to operate as we already had a plan in place. The challenge was who to hire.” This packaging waste management company facilitates recycling of waste material such as PET bottles, scrap and paper from companies like Coca Cola, Bisleri, Pepsi, Google etc. For every business, tapping on the right client is a major hassle. “It was very challenging but interesting. After several meetings and multiple proposals, it took Coca Cola a year to seal the deal with us,” chuckles Sharma. It's a simple model to follow wherein they collect waste material from these organizations and then get it recycled into stationary and products that could be gifted to the employees or used by the company itself. “Very few companies in India give you end-to-end waste management solution by collecting your waste, recycling it and give you finished goods. We are one of them,” says Sharma.
Similar business model is followed by Jaagruti, a company that solely deals in paper recycling and management. Vivek Mehta, Co-founder of Jaagruti, says, “As an environment conscious individual, I hated paper wastage that happened rampantly at the office where I was working previously. So I thought why don’t I recycle paper and manufacture finished stationary to sell.” For Mehta, the idea was always to re-use, if that’s a possibility. “We took the waste paper to a mill where it would be recycled and then we again sell it to our client That is how the loop closes,” said Vivek Mehta, Co-founder of Jaagruti.
Bu hikaye Entrepreneur magazine dergisinin August 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Entrepreneur magazine dergisinin August 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Chords of Success
For Saahil Goel, the deep-rooted passion for playing the guitar dates back to his high school days. Influenced by legends like Pink Floyd, Led Zeppelin, and the Pakistani band Strings, his musical journey mirrors his leadership style-balancing focus, discipline, and a collaborative spirit. Goel feels that playing guitar has enhanced his ability to balance focus and teamwork as a founder of an eCommerce shipping start-up.
IS YOUR RENT TOO DAMN HIGH?
Many small business owners struggle with their rents. Here's what to do.
HOW TO BOUNCE BACK FROM A BAD REVIEW
A one-star review can hurt your ego - and your business. But it's possible to prevent (and remedy!) this scary scenario.
HOW TO HIRE FOR THE FUTURE
Small businesses are struggling to find quality labor. So flip the conversation: Show workers how your business will set them up for opportunity.
You Can Hire Like Netflix
The streaming platform built an incredible team with a strategy called “talent density.” But you don’t need to be a tech giant to do it.
Speedy Growth Killed My Startup
We seemed to be rocking it - lots of press, major partnerships. Then we learned the harsh consequences of overlooking our customers.
Three Pivots to $100 Million
How do you find a working business model? Do it like Rowan-a brand that reinvented itself many times before finally piercing the ear-piercing market.
What Goals Actually Matter?
Some benchmarks are more important than others so what should you really care about? We asked six founders for their hardest-won lessons.
'Only the Strongest Are Going to Survive'
Brian Lee cofounded companies like LegalZoom and ShoeDazzle-and he believes a lot of conventional business wisdom is backward. Sure, it's harder to raise capital. But it's actually cheaper than ever to start a company.
HOW TRUST SAVED KFC
The former CEO of Yum! Brands explains how he turned around a struggling KFC-and the important lesson it offers for anyone in franchising.
