Israel & India The New Tech Frontier

India’s talent and Israeli tech are combining to take the fight to the Silicon Valley. Reliance Jio, Paytm, Flipkart, Freshworks, MakeMyTrip, Wipro, Infosys, among others, have already partnered with the Startup Nation. The race for acquisitions is gathering pace.

- Aashika Jain

When 29-year old Chartered Accountant Saket Agarwal decided to bring Israeli technology to India, he saw what many opportunists didn’t see – growing B2C businesses in India with the help of the strong deep tech ecosystem in Israel.

His company, Onnivation began its tryst with destiny in 2015 and worked on bringing the best of deep tech from Israel into India to solve a common set of problems around Data Science, Devops, Adtech, Cyber Security. All these tech-related issues stand in the way of B2C companies scaline new heights in the globalised world. Today, the investment firm has done 15 joint ventures with Israeli companies and counts India’s top startups and corporate giants as its clients.

From Flipkart’s Myntra to Zee India’s Zee5, Viacom18, MakeMyTrip, Freshworks, Kotak and ICICI Bank, the list of tie-ups is long but the pursuit for excellence has just begun. One of Israel’s most valuable private technology companies, IronSource, which works with India’s leading app developers, mobile OEMs and carriers such as PhonePe and Samsung India is bullish on what the Indian market has to offer.

“The best, most innovative technologies are developed in response to a pressing need which can’t be solved by any solution currently available. India has a unique set of challenges, which cross a wide variety of industries and which can spawn incredibly innovative technologies that impact the lives of millions,” the adtech firm’s co-founder Arnon Harish told Entrepreneur India.

The sentiment on the Indian side is similar with industry leaders such as the 93year old Essel Group’s newly launched video on demand website ZEE5 India actively imbibing Israeli technology.