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Two-Way Conversations Are the Future of Recruiting

Entrepreneur

|

December 2021

To hire the right people for today and tomorrow, it’s time to stop asking candidates to prove why they’re right for the job.

- By Michael Ruiz

Two-Way Conversations Are the Future of Recruiting

Today, employers face hiring challenges at every level. The U.S. government reported a recorded high of 10.9 million job openings in July, and the National Federation of Independent Business said 51 percent of small-business owners were still struggling to hire employees in September. Understandably, franchise owners are anxious to recruit for right now. But they should also be hiring for the future, to ensure their company can grow with the right team. So how can they do both?

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Raise Prices or Cut Staff? What About Neither?

When times are tough, franchises don't have to make major sacrifices. They just need to rethink value.

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UNDERSTANDING THE RANKING

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DIARY of a Franchisee

Raul Larez owns two Batteries Plus franchises, but still has plenty of time for family. We asked him to keep a diary of one average day—so you can see what his life is like.

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4 mins

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FRANCHISE 500 TOP 10: Meet the Leaders of the Franchise 500

Meet the Leaders of the Franchise 500®

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23 mins

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Freshest New IDEAS

What's coming next in franchising? Check out these eight innovative brands, which started franchising recently—and might reach the Franchise 500 soon.

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3 mins

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The Marketing Genius Behind the Best Brands

It's not just about smart messaging. It's about a keen understanding of human psychology. Here's what Guinness, Kraft, Dyson, Apple, and Pringles get right—and how to become a better marketer.

time to read

11 mins

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How to BUILD (and Market) a Franchise for Very Little Money

Want to turn a tiny hometown business into a franchise with hundreds of locations? The cofounder of L&L Hawaiian Barbecue, shares his story—and his secrets.

time to read

23 mins

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What Can't AI Do?

As AI automates our business operations, we asked six leaders: What will humans remain indispensable to you for?

time to read

3 mins

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Get the Best Out of Your Team

Your “hardest workers” might also be your biggest problem. To measure success properly, use the playbook.

time to read

2 mins

January - February 2026

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