Big Conference, Big Ideas
Fast Company|June 2017

Amazon Web Services’ re:Invent extravaganza at the Venetian Las Vegas is a window into innovations and trends that make for a singular event.

Big Conference, Big Ideas

Anyone who’s ever organized and designed a conference knows  how hard it can be to attract and engage attendees. And as the events space grows more crowded and more complex, the task is only getting harder. That’s why some of the world’s biggest companies seek a true hospitality partner to help them think outside the box—and the hotel ballroom.

Take Amazon Web Services’ (AWS) popular conference, re:Invent. In 2016, AWS hosted around 32,000 attendees across five days at the Venetian Las Vegas and the resort’s adjoining conference facilities.As the five-year-old conference has grown by leaps and bounds, re:Invent has tapped the Venetian’s expertise, working hand in hand to achieve the sort of creativity and innovation that has established re:Invent as a model event.

“We’re experts at serving and entertaining people,” says Chandra Allison, senior vice president of sales for the Venetian and the Palazzo. “And we have a lot to work with—luxury hotels, retail, dining and entertainment, meeting and convention facilities—all in one place.

We’re passionate about understanding our partners’ objectives, then  utilizing our amenities to bring them to life in new and creative ways.”

According to Ariel Kelman, vice president of worldwide marketing at AWS, the conference uses the Venetian and the adjoining Palazzo as a “blank canvas,” creating shareable experiences that today’s attendees demand.

“We really pride ourselves on making re:Invent not only a great learning environment and experience for attendees,” says Kelman, “but also a place to network, have fun, and collaborate with their peers.”

Here, Kelman discusses the most compelling conference trends and how AWS is using them to raise the bar on their own event.

Bu hikaye Fast Company dergisinin June 2017 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Fast Company dergisinin June 2017 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

FAST COMPANY DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
THE NEW RULES OF BUSINESS TRAVEL
Fast Company

THE NEW RULES OF BUSINESS TRAVEL

In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.

time-read
5 dak  |
Fall 2024
INTELLIGENT IMPACT
Fast Company

INTELLIGENT IMPACT

BUSINESS LUMINARIES SHARE HOW AI CAN INTERSECT WITH SOCIAL MISSION.

time-read
1 min  |
Fall 2024
REDDIT'S REVENGE
Fast Company

REDDIT'S REVENGE

IN AN ERA OF AI UPHEAVAL. THE CACOPHONOUS SOCIAL HUB EMERGES AS THE HUMAN-DRIVEN INTERNET'S LAST GREAT HOPE.

time-read
10+ dak  |
Fall 2024
SO MANY WAYS TO LOSE
Fast Company

SO MANY WAYS TO LOSE

In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?

time-read
10+ dak  |
Fall 2024
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
Fast Company

10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS

In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.

time-read
10+ dak  |
Fall 2024
The Mysterious Reappearance of the Reggie Bar
Fast Company

The Mysterious Reappearance of the Reggie Bar

How a beloved 1970s candy got called back up to the major leagues.

time-read
8 dak  |
Fall 2024
Gabriella Khalil
Fast Company

Gabriella Khalil

Gabriella Khalil, creative director, answers our career questionnaire.

time-read
2 dak  |
Fall 2024
The Fast and the Furious
Fast Company

The Fast and the Furious

High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.

time-read
6 dak  |
Fall 2024
Lost in Truncation
Fast Company

Lost in Truncation

Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.

time-read
4 dak  |
Fall 2024
Campus Radicals
Fast Company

Campus Radicals

Welcome to UATX, Austin's new well-funded and controversial anti-woke university.

time-read
10+ dak  |
Summer 2024