Few companies understand what Gen Z wants as well as Depop. The fashion-resale platform has 30 million registered users—and 90% of its active users are under the age of 26. They use the site not only to buy and sell vintage clothes but also to coalesce into different communities based on style, from “cabincore” L.L. Bean–inspired looks to Y2K homages complete with Juicy Couture tracksuits. Maria Raga, who became CEO of Depop in 2016, has overseen the company’s growth and—in June—its $1.6 billion acquisition by Etsy, a move by the e-commerce giant to capture both the burgeoning fashion-resale market and the hearts and minds of younger shoppers. Here, Raga explains how to build a platform that’s authentic.
FACE YOUR SKEPTICS
Bu hikaye Fast Company dergisinin November 2021 sayısından alınmıştır.
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Bu hikaye Fast Company dergisinin November 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
THE NEW RULES OF BUSINESS TRAVEL
In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.
INTELLIGENT IMPACT
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REDDIT'S REVENGE
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SO MANY WAYS TO LOSE
In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.
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The Fast and the Furious
High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.
Lost in Truncation
Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.
Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
