Disney Is Tapping Into Star Wars, Marvel, And More To Upgrade Its Theme Parks.
The opening of the Star Wars: Galaxy’s
Edge attraction at California’s Disneyland this month marks the biggest move Disney has made to enhance its global theme-park business. The company, which posted a $4.5 billion operating profit last year for its parks and resorts division, is expanding its six resort complexes, upgrading older attractions, and capitalizing on the valuable intellectual property of its movie franchises. “We’re using everything from robotics and machine learning to augmented reality and autonomous vehicles to create the next generation of immersive, experiential storytelling,” says Bob Chapek, chairman of Disney Parks, Experiences, and Products. Below, a look at Disney’s plans to keep us amused.
New Galaxies
In addition to this month’s opening of a 14-acre Star Wars: Galaxy’s Edge area in Disneyland, a Star Wars area of the same size will arrive this fall at Orlando’s Disney World (already the size of San Francisco). Marvel themed areas are planned for Disneyland (in 2020), followed by Disneyland Paris and Hong Kong Disneyland (1).
Flights of Fancy
Bu hikaye Fast Company dergisinin May 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Fast Company dergisinin May 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Where the Clean Energy Jobs Are
A data-driven guide to the skills you need and the opportunities you'll find
CAN WWE PIN THE WORLD?
AS IT MAKES ITS $5 BILLION NETFLIX DEBUT AND PREPARES FOR A GLOBAL AUDIENCE, WWE IS STILL WRESTLING WITH THE TOXIC LEGACY OF ITS COMPLICATED FOUNDER.
RADICAL VISION
POLICE DEPARTMENTS ACROSS THE COUNTRY ARE EMBRACING AI-ENHANCED SURVEILLANCE IN THE NAME OF STOPPING CRIME. HERE'S HOW ONE SECURITY FIRM IS LEADING THE EFFORT AND PROFITING OFF OUR FEARS
Brands That Matter
Our annual look at standout brands encompasses 130 honorees in nine categories, including the inaugural CMOs of the Year. Here's how 12 of those brands and three top CMOs stake out the intersection of business and culture.
The Future According to Google
Google DeepMind, the tech giant's internal AI research lab, isn't just racing to beat OpenAI to market. Under Nobel laureate CEO Demis Hassabis, it's the \"engine room\" of the entire company.
EYE OF THE BEHOLDER
SEPHORA HAS GROWN SO POWERFUL THAT IT CONTROLS WHICH BRANDS LIVE OR DIE IN THE $30 BILLION HIGH-END COSMETICS INDUSTRY. IN THIS BEAUTY CONTEST, SEPHORA ALWAYS WEARS THE CROWN.
CULTURE WARS
Brands on the Run Why Harley-Davidson, Caterpillar, and other masculine\" brands are caving to anti-DEI crusader Robby Starbuck
WORK LIFE
Law Roach, image architect and educator, answers our career questionnaire.
The AI Gadget Debacle
Here's why you shouldn't expect any mind-blowing AI-powered gifts anytime soon.
Why the future workplace will feel more like a hotel
REVEALS WHY THIS IS IMPORTANT TO CORPORATE STRATEGY AND EMPLOYEE ENGAGEMENT
