Alfa Romeo is taking the fight to the likes of Porsche, Mercedes and BMW with its new Giulia.
Piloting the new Alfa Romeo Giulia along a four-lane highway, you may suddenly be transported to a game drive in Madikwe. That’s if you don’t keep to your lane.
Lane assist is always alert to make sure you don’t stray from the path and emits a sound resembling a warning call from the hippo pool if you cross the dotted line.
I was about to attack the “settings” department to see if there was an alternative sound. But then decided that the imitation hippo was a lot more refreshing than the common beep!
And there is much about the Giulia, runner-up to the Peugeot 3008 as Europe’s Car of the Year, that is refreshing – apart from the name.
Would Lady Gaga have 66 million Twitter followers if she was Lady Stefani Joanne Angelina Germanotta? And would there be as much mystique and anticipation about the new Alfa Romeo Giulia if it was called a C-class, 3-series or A3?
Compared to the boring Teutonic monikers, the Italian name conjures up images of passion, style and performance. But does the four-door Giulia sedan deliver?
On the wallet front the Giulia is very well placed among its obvious rivals in a cash-strapped global economy. The base price for the perky two-liter petrol with 8-speed automatic transmission is a touch over $40,000.
In terms of ABS (Adrenalin Boost per Second), the rear-wheel drive Alfa probably shades the base models of the pretenders to the throne, with acceleration of 6.6 seconds for the traditional 100.
In the style of some airline meal options – yes or no – you don't have to spend too much time considering kilowatt alternatives; the petrol is the only engine choice for now.
Where you have a world of choice is with the trim levels taking you from Giulia Base, through Super to the top-of-the range Stile Pack, with more features than you can throw a memory stick at, for an additional $10,000.
Bu hikaye Forbes Africa dergisinin May 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Forbes Africa dergisinin May 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
TRACK, WATCH, BEFRIEND
IN THE PRISTINE WILDERNESS OF GABON ARE THE MAJESTIC AND GENTLE WESTERN LOWLAND GORILLAS. A FIRSTHAND REPORT FROM OUR TRAVEL WRITER ON WHAT GOES INTO HABITUATING THEM.
CHALLENGING BUT NECESSARY: THE AI BALANCING PROBLEM
Artificial intelligence (AI) continues transforming many industries, providing unprecedented opportunities for innovation and efficiency. However, these advancements bring complex challenges that necessitate a delicate balancing act.
BEYOND ACADEMIA: THE SOCIETAL IMPACT OF MULTILATERAL EDUCATIONAL COLLABORATIONS
The great poet William Butler Yeats once said, \"Education is not the filling of a pail, but the lighting of a fire.\"
The Business Of Dance: Embracing One's Individuality And Style
In the dynamic world of street dance, passion and perseverance pave the way for success. Living out this ethos is South African born B-girl turned businesswoman, Courtnaé Paul.
COMPASSION FATIGUE: THE DANGEROUS DESCENT FROM HELPING TO HURTING
It is a workplace reality that caring too much for your colleagues can hurt you.
IT HAS NEVER BEEN MORE CRITICAL TO FIND OUR NICHE
Have you found your niche? I received a lot of advice when I set up my company, but perhaps the most important consisted of just three words: Find Your Niche.
HOW TO MAKE AFRICA WIN OFF THE FIELD TOO
When all else fails, try sports. It's good for the soul.
BEAN THERE, DONE THAT
British author Roald Dahl tapped into every chocoholic's imagination when creating Willy Wonka's bizarre chocolate factory in his 1964 children's novel Charlie and the Chocolate Factory.
IT DOESN'T GET ANY BETTER THAN WORKING WITH AL PACINO ON BROADWAY'
Arnold Vosloo Actor
BLENDED FINANCE: BRIDGING THE GAP IN EMERGING MARKETS IN SUPPORT OF THE SDGS
Amid the widespread global support for the United Nations' Sustainable Development Goals (SDGs), there was an underlying concern among economists and financial advisors in the emerging and frontier markets: public sector and donor funds were stalled, if not regressing, and the funding gap to realize the SDGs was increasing.