BEAN THERE, DONE THAT
Forbes Africa|August - September 2024
British author Roald Dahl tapped into every chocoholic's imagination when creating Willy Wonka's bizarre chocolate factory in his 1964 children's novel Charlie and the Chocolate Factory.
Sasha Star
BEAN THERE, DONE THAT

Although the signature chocolate river may have been pure fantasy, Africa's cocoa industry is being molded by real-life chocolate-makers who are making it their mission to demonstrate why the continent deserves a golden ticket.

"I've never seen anyone miserable while tasting chocolate. Even if you are miserable, you take a bite of chocolate and it boosts your mood. It makes people joyful. That's part of its mystery and beauty," believes Kimberly Addison, who, along with her sister Priscilla, started Ghana's '57 Chocolate in 2016.

The name of the Accra-based bean-to-bar company is inspired by the year in which the country gained independence and the spirit of developing a nation by manufacturing high-quality products.

Having spent her formative years in Switzerland's second-most populous city, Geneva, Addison was accustomed to giving Swiss chocolate as gifts when visiting friends and family in the United States (U.S.), Senegal, and Ghana.

"I was living in the chocolate nation of the world- or so I thought." Fulfilling her life-long dream of moving back to Ghana prompted her friends to take her on a farewell outing to a chocolate factory two weeks before her departure. It was during that tour that the seed of Addison's life's purpose began to cultivate.

"They had a display of where they sourced their cocoa beans from, and lo and behold, Cote d'Ivoire and Ghana were the two largest displays. I asked myself, 'why on earth have I been taking Swiss chocolate everywhere I travel when the main ingredient comes from the continent of Africa? I should be bringing Ghanaian chocolate to Switzerland"." The only problem - Ghanaian chocolate didn't really exist.

Although Ghana and Côte d'Ivoire are responsible for growing around 70% of the world's cocoa beans, the raw material is most often exported to chocolate-producing countries in Europe and the U.S.

Bu hikaye Forbes Africa dergisinin August - September 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Forbes Africa dergisinin August - September 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

FORBES AFRICA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
TRACK, WATCH, BEFRIEND
Forbes Africa

TRACK, WATCH, BEFRIEND

IN THE PRISTINE WILDERNESS OF GABON ARE THE MAJESTIC AND GENTLE WESTERN LOWLAND GORILLAS. A FIRSTHAND REPORT FROM OUR TRAVEL WRITER ON WHAT GOES INTO HABITUATING THEM.

time-read
4 dak  |
August - September 2024
CHALLENGING BUT NECESSARY: THE AI BALANCING PROBLEM
Forbes Africa

CHALLENGING BUT NECESSARY: THE AI BALANCING PROBLEM

Artificial intelligence (AI) continues transforming many industries, providing unprecedented opportunities for innovation and efficiency. However, these advancements bring complex challenges that necessitate a delicate balancing act.

time-read
3 dak  |
August - September 2024
BEYOND ACADEMIA: THE SOCIETAL IMPACT OF MULTILATERAL EDUCATIONAL COLLABORATIONS
Forbes Africa

BEYOND ACADEMIA: THE SOCIETAL IMPACT OF MULTILATERAL EDUCATIONAL COLLABORATIONS

The great poet William Butler Yeats once said, \"Education is not the filling of a pail, but the lighting of a fire.\"

time-read
3 dak  |
August - September 2024
The Business Of Dance: Embracing One's Individuality And Style
Forbes Africa

The Business Of Dance: Embracing One's Individuality And Style

In the dynamic world of street dance, passion and perseverance pave the way for success. Living out this ethos is South African born B-girl turned businesswoman, Courtnaé Paul.

time-read
2 dak  |
August - September 2024
COMPASSION FATIGUE: THE DANGEROUS DESCENT FROM HELPING TO HURTING
Forbes Africa

COMPASSION FATIGUE: THE DANGEROUS DESCENT FROM HELPING TO HURTING

It is a workplace reality that caring too much for your colleagues can hurt you.

time-read
2 dak  |
August - September 2024
IT HAS NEVER BEEN MORE CRITICAL TO FIND OUR NICHE
Forbes Africa

IT HAS NEVER BEEN MORE CRITICAL TO FIND OUR NICHE

Have you found your niche? I received a lot of advice when I set up my company, but perhaps the most important consisted of just three words: Find Your Niche.

time-read
3 dak  |
August - September 2024
HOW TO MAKE AFRICA WIN OFF THE FIELD TOO
Forbes Africa

HOW TO MAKE AFRICA WIN OFF THE FIELD TOO

When all else fails, try sports. It's good for the soul.

time-read
2 dak  |
August - September 2024
BEAN THERE, DONE THAT
Forbes Africa

BEAN THERE, DONE THAT

British author Roald Dahl tapped into every chocoholic's imagination when creating Willy Wonka's bizarre chocolate factory in his 1964 children's novel Charlie and the Chocolate Factory.

time-read
6 dak  |
August - September 2024
IT DOESN'T GET ANY BETTER THAN WORKING WITH AL PACINO ON BROADWAY'
Forbes Africa

IT DOESN'T GET ANY BETTER THAN WORKING WITH AL PACINO ON BROADWAY'

Arnold Vosloo Actor

time-read
2 dak  |
August - September 2024
BLENDED FINANCE: BRIDGING THE GAP IN EMERGING MARKETS IN SUPPORT OF THE SDGS
Forbes Africa

BLENDED FINANCE: BRIDGING THE GAP IN EMERGING MARKETS IN SUPPORT OF THE SDGS

Amid the widespread global support for the United Nations' Sustainable Development Goals (SDGs), there was an underlying concern among economists and financial advisors in the emerging and frontier markets: public sector and donor funds were stalled, if not regressing, and the funding gap to realize the SDGs was increasing.

time-read
2 dak  |
August - September 2024