A Piece Of The Rock
Forbes India|September 14, 2018

Dwayne Johnson is already the highest-paid actor in Hollywood. By turning himself into a marketing channel, he’s figured out a way to make millions more.

Natalie Robehmed
A Piece Of The Rock

Dwayne Johnson clenches his granite jaw as he squints into the distance. A bead of sweat drips down his forehead before he throws back his head in a belly-shaking laugh. It’s a sweltering summer day in Atlanta, and The Rock is on set doing what The Rock does best. He licks his lips, delivers his lines with panache and swaggers his hulking 6-foot-5 frame out of the shot.

Johnson is rarely out of focus these days. In the last decade, the 46-year old former professional wrestler has leveraged his indefatigable charm to become Hollywood’s most bankable star. His acting earnings last year— the vast majority of his $124 million haul—are the largest ever recorded in the 20 years Forbes has tracked the Celebrity 100 and nearly double the $65 million he earned in 2017.

“The number one goal is to create stuff for the world,” says Johnson. In other words, ubiquity. Besides a stream of movies, there’s his hit HBO series, Ballers, and one of the shrewdest strategies on social media. On Instagram, where he has more than 108 million followers, he delivers inspirational videos of himself talking directly to his iPhone, often in his travelling gym. Other posts—leveraging another 13 million Twitter followers and 58 million on Facebook—introduce movie trailers, show Johnson in development meetings and celebrate his “cheat day” pancake stack, all decorated with multiple hashtags and millions of likes.

Bu hikaye Forbes India dergisinin September 14, 2018 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Forbes India dergisinin September 14, 2018 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

FORBES INDIA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Home-Cooked Meal Is Now Greatly Valued
Forbes India

Home-Cooked Meal Is Now Greatly Valued

The pandemic has also brought with it an improved focus on hygiene, use of technology in dining, rise of cloud kitchens and resurgence in popularity of Indian ingredients

time-read
8 dak  |
May 21, 2021
Paytm 3.0 - Reaching Near Breakeven In Two Years
Forbes India

Paytm 3.0 - Reaching Near Breakeven In Two Years

As of 2020, Vijay Shekhar Sharma’s super app for financial services had run up losses in thousands of crores. Now, as digital payments gets yet another boost courtesy Covid-19, he’s hopeful of reaching near breakeven in two years

time-read
10+ dak  |
June 4, 2021
THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN
Forbes India

THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN

Covid-19 has shown that women are more likely to face the brunt of job losses than men, and find fewer opportunities when they want to resume. That apart, several have to deal with increased hours of unpaid work at home and even domestic abuse

time-read
8 dak  |
May 21, 2021
LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE
Forbes India

LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE

Leaders must not only guard their teams first during a crisis, but also deal with stakeholders with respect and dignity. And apart from pursuing business goals, they should remain committed to our planet and the environment

time-read
7 dak  |
May 21, 2021
PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST
Forbes India

PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST

Apart from building a flexible and resilient framework for the future, philanthropists, civil society and the government must work in tandem so that every rupee is absorbed on the ground

time-read
9 dak  |
May 21, 2021
INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR
Forbes India

INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR

While clinical research will get a boost, having a skilled workforce and public spending on health care will be challenges in the near term

time-read
8 dak  |
May 21, 2021
DIGITALISATION WILL HELP IN VALUE CREATION
Forbes India

DIGITALISATION WILL HELP IN VALUE CREATION

As the pandemic brings technology and innovation to the core of business and daily life, the next decade will see about 150 million digital-first families in India

time-read
8 dak  |
May 21, 2021
Industry 4.0: Climate Revolution?
Forbes India

Industry 4.0: Climate Revolution?

Augmenting sustainability alongside digital capabilities is an economic, competitive and global opportunity for India’s businesses, but regulations need to reflect intent

time-read
10 dak  |
June 4, 2021
EV Dream Still Miles Away
Forbes India

EV Dream Still Miles Away

Electric vehicles have remained a buzzword in India for years. But not much has moved on ground due to high upfront costs, range anxiety and charging infrastructure

time-read
6 dak  |
June 4, 2021
Living Waters
Forbes India

Living Waters

A virus has caused us to scramble for oxygen but our chokehold on the environment is slowly strangling the very waters that breathe life into us. The virus is a timely reminder: We are merely consumers, not producers of life’s breath on this planet

time-read
4 dak  |
June 4, 2021