Consumers have become more receptive to health and wellness trends in recent years, which has been accelerated due to the COVID-19 pandemic. Consumers' increased awareness of health and wellness presents an opportunity for food manufacturers and brand owners to reach out to audiences with new products.
Prior to the COVID-19 pandemic, encouraging people to adopt a healthy lifestyle was not easy. However, since the pandemic started, a renewed focus on healthy living has emerged. Individuals actively seek out ways to maintain their health in this unhealthy environment, says Shinta Nurfauzia, Lemonilo's cofounder and co-CEO. Shinta shares that this can be seen in Lemonilo's sales during the pandemic, which are said to increase but no figures were disclosed.
Lemonilo is one of Indonesia's leading healthy consumer brands. Founded in 2015 by Shinta Nurfauzia, Ronald Wijaya, and Johannes Ardiant, Lemonilo began as a curated marketplace for imported natural products to support Indonesia's healthy lifestyle ecosystem. After a year, the trio came up with the idea of manufacturing a healthy alternative to instant noodles with the sole purpose of targeting the premium market. Why instant noodles? Simply because Indonesians are the world's second-largest consumers of instant noodles, after China, with an annual consumption of 12.5 billion packs. This equates to almost one pack a week for each of Indonesia’s 274 million population.
Bu hikaye Forbes Indonesia dergisinin September 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Forbes Indonesia dergisinin September 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
BACK ON TRACK
Collective wealth gets a 21% boost to a record $162 billion amid an economic uptick.
Championing Locals
The wave of social commerce is enabling inclusive digital economies beyond urban areas.
Boys in the Bubble
Startups are supposed to specialize, but OPENSEA’s founders thrived by building a wide-open market for creating and trading all manner of NFTs, whether art, music or gaming. Now that they’re centimillionaires and poised to become billionaires, they have other worries: competitors, fraudsters and the next crypto crash.
Enduring Relations
The implementation of IA-CEPA amid the pandemic signifies the Indonesia-Australia’s commitment to recover and counter future challenges together.
Sweet Success
Steven Erwin envisions Unifam to become a major global player in the confectionery and F&B industry.
Marathon Man
Across America, scores of municipal pension funds remain scandalously underfunded. But not the pension fund of Tampa’s police and firemen, thanks in large part to JAY BOWEN, whose no-frills approach to stock picking has protected and served them for more than 45 years.
Gold Rallies on Inflation Fears
During September the price of gold rallied to $1,868 per ounce following the release of figures on US inflation by the Bureau of Labor Statistics which indicated that, as of September, CPI inflation had rocketed to 6.2%, above the 5.8% which economists had been predicting.
Set Off to A New Start
Bank Aladin has two main ingredients for success: establish trust and offer better customer experiences.
The Daily Intake
YOUVIT plans to invest further into marketing and grow into one of the leading vitamin brands in Indonesia.
THE CROESUS OF CRYPTO
FTX COFOUNDER SAM BANKMAN-FRIED BUILT A $22.5 BILLION FORTUNE BEFORE HIS 30TH BIRTHDAY BY PROFITING OFF THE CRYPTOCURRENCY FRENZY—BUT HE’S NOT A TRUE BELIEVER. HE JUST WANTS HIS WEALTH TO SURVIVE LONG ENOUGH TO GIVE IT ALL AWAY.