Can Design Facilitate Business Recovery?

By mapping guest movement, footfall and interaction at various hotel areas, hoteliers can decide on effective design modifications that minimise contact

- Roop Partap Choudhary

As things return to normal, most hoteliers are faced with a key question – how will the hospitality industry look post the COVID-19 crisis?

It is quite unlikely that the travel and hospitality business would be hit by another crisis of a similar magnitude as this pandemic. Nonetheless, the precedent set by this situation will stay on for a long time.

For starters, guests are more aware and wary about touchpoints and human interaction, especially at places they visit and hotels they stay at.

In the post-COVID-19 hospitality era, architecture and design will play a significant role. And this role will be recognised not just by hospitality players, but also by guests. They will come to terms with the fact that it has a functional aspect that goes beyond mere aesthetics.

Architecture and design strategies supported by technology will be increasingly employed to create a cleaner and healthier environment that ensures a guest’s safety and comfort. Every aspect of a hotel’s architecture and design ought to enable maximum hygiene and minimum human interaction.

ARCHITECTURE FUNCTIONAL ADVANTAGE