Pre-pandemic, revenue generating strategies in hotels were focused around guestrooms. However, the changing spending pattern of domestic travellers has seen the emergence of newer revenue mapping trends. Hotel companies are exploring innovative ways to generate business from various ancillary sources, apart from rooms.
As hotels focus on fiscal recovery, Hotelier India speaks to a cross section of hospitality professionals on how they are planning a holistic revenue management strategy. We find out how they are employing TRevPAR metrics to measure the overall fiscal health of their properties by assessing the total revenue generated on a peravailable-room basis and how regularly monitoring these numbers can give a hotel an edge over its competitors.
How did the pandemic highlight the fallacy of focusing solelyon guest rooms for revenue generation?
Varun Chhibber, Complex GM, The Leela Ambience Gurugram Hotel & Residences and The Leela Ambience Convention Hotel: Pre-pandemic, the ancillary revenue departments were aptly named, since these served a secondary role to guestrooms. A large part of our service design, revenue generating strategies as well as marketing spend was focused on room guests. However, newer trends emerged in the postpandemic era. With business travel in general and international travel in particular on hold for over a year, more than half of our business was impacted. In this backdrop, the focus of hotels shifted to domestic leisure travel.
Bu hikaye Hotelier India dergisinin October 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Hotelier India dergisinin October 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
The Big Fat Indian Wedding
With a slew of initiatives, hotels are ensuring that the wedding day is special for the couple as well as for the hotel's bottom line.
An Organization Of Rainmakers!!!
Rainmakers are revered for their ability to generate income (rain) for an organization by cracking deals, attracting clients/guests and holding on to them; often, for a lifetime... Revenue generation (rainmaking) is the job of everyone on the team.
Hospitality: A Rewarding Career Awaits
Delving into the roles and responsibilities that professionals in the field of hospitality can undertake in carving a rewarding career.
"India is my first baby!"
Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism, gets candid.
The Essence of Landscape Architecture
Innovative landscaping can enhance the luxury hospitality experience by enriching guest interaction with the natural world.
Teaching the Art of Tea
The first global tea artist from India, teaching the art of making and drinking fine tea, Susmita Das Gupta talks about her mission to make Indian specialty tea reach a global audience.
Feeding Profits
Food and beverage is driving revenues in hospitality in novel ways as hotels innovate with new-age experiences.
Acing the Revenue Game
Hotels are looking at new avenues to generate revenues that go beyond rooms and food.
The Power of Predictive Maintenance
A strategic approach to enable Indian hotels to become leaders in sustainable hospitality.
Shaping a Sustainable FUTURE
To mark the occasion of World Environment Day this month, we find out how the hospitality industry is paving the way for a greener, healthier tomorrow...