Surging Ahead The Startup Wave
Human Capital|September 2018

Challenging conventional wisdom, carrying a strong belief in an idea, love for their very purpose, acceptability to thoughtful criticism, planning for the perfect timing and executing milestones with a razor focused long-term vision will help entrepreneurs surge ahead on the startup wave.

Shruti Chadha
Surging Ahead The Startup Wave

“ If you are not embarrassed by the first version of your product, you've launched too late.

” _ Reid Hoffman, Co-Founder, LinkedIn and Venture Capitalist

Startups are the very lifeblood of technology innovation. In order to be truly innovative, companies are in want of fresh ideas which may not always be generated from the largest players in the field. HR tech is gaining importance in the era of skilling and tech-based recruitment and employee management services. HR tech also witnessed $153 million pumped into it in 2017, the highest since 2015.

Many entrepreneurs concur that setting up one's own business venture is a dreamy gamble, as there is no guarantee that the business will take off or not. In order to establish a company or a brand, an entrepreneur has to persevere and overcome numerous odds. A startup usually starts with two key ingredients - a visible, pinching problem that needs a solution and a scalable idea to solve it. Every entrepreneur crosses a time when he/she has a great idea, and, perhaps even a few customers, but they just cannot seem to get things to the next level. It is like the old saying, "It takes money to make money." In order to become a bigger business, they need access to big business resources and this is where automation comes into play. Automation technology allows the entrepreneur to do more with less by allowing them to streamline certain tasks and continue scaling without requiring additional resources. Specifically, automation saves time, establishes a standardized process, provides multidepartmental visibility, centralizes communication, and provides superior data and insights to the startup. However, the journey of a startup is anything but easy, tossed with a variety of challenges, here are a few which make some and break some.

Coming up with a great name

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