Beyond Winning A Pitch

We received an email inviting us to pitch for a communication strategy development project in Gadchiroli, a small village outside Nagpur. When my co-founder, Minal, insisted we both go, I was completely dismissive about it. A flight to Nagpur followed by a four-hour journey to Gadchiroli wasn’t something I was excited about. In retrospect, however, I am glad that I ultimately gave in and made the trip, as it turned out to be one of the best experiences we have both had.

- Aniruddha Atul Bhagwat

As we drove from Nagpur Airport to Gadchiroli on a pitch-dark road in the middle of a forest with no network on our phones, we both wondered how this trip was going to pan out. We were going to Muktipath, and the only thing we really knew of the organization was the person heading it - Dr Abhay Bang. One of their team members, an old lady, who handles the Muktipath campus canteen stayed up late to ensure that we and other agencies who had come for the pitch had dinner as soon as we reached. This was our first exposure to the people-first approach of the organization.