FMCGS GET OFF THE SHELF
Industry Today|December 2020
FMCGs (Fast-Moving Consumer Goods) are challenged by booming online retailing during COVID-19. Atos offers a digital playbook for continued success. David Soyka reports.
FMCGS GET OFF THE SHELF

Fast-Moving Consumer Goods (FMCGs) is a frequently used term elsewhere in the world for what in the United States are commonly referred to as consumer packaged goods. FMCG is actually a more accurate description because they are exactly that—fast-moving. They have short shelf lives, sell quickly in large quantities at relatively low cost, either because of high demand (e.g., soft drinks, confections, cosmetics) and/or because they are perishable (e.g., dairy products, baked goods, meat).

Historically, FMCGs are high market performers, building their business model on a well-established relationship with wholesalers and brick and mortar retailers. FMCG did product development, production, and marketing and negotiated the advantageous placement of their products in stores, which sold the products to consumers. That was before the increasing popularity of online shopping. Most significantly, the COVID-19 global pandemic has forced more consumers to rely on online shopping, particularly to order FMCGs they would previously have purchased at their grocery or drug store or supercenter.

“People have grown accustomed to ordering FMCGs online, something previous to the pandemic they might not have thought to do or thought they were able to,” notes Matthias Förster, VP and Global Consulting Industry Leader for Atos, an international IT company with a focus on helping clients achieve their digital transformation goals. “Customers have now realized that online retailers not only offer electronics or hardware or books or music, but also items for everyday use. And they like the experience. Once COVID is brought under control and we go back to something that was like a normal life again, shoppers aren’t going to stop buying FMCGs online. That experience is now part of our new normal.”

Bu hikaye Industry Today dergisinin December 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Industry Today dergisinin December 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

INDUSTRY TODAY DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
LEARNING LESSONS
Industry Today

LEARNING LESSONS

Leading-edge software and training gains competitive edge for Innovative Refrigeration Industrial Systems.

time-read
7 dak  |
December 2020
UNPRECEDENTED CONSTRUCTION
Industry Today

UNPRECEDENTED CONSTRUCTION

Mazda Toyota Manufacturing’s Huntsville, Ala. assembly plant overcomes multiple challenges to build safely and environmentally responsibly..

time-read
6 dak  |
December 2020
ONCE UPON A TIME ALL HUMANS HAD DARK SKIN
Industry Today

ONCE UPON A TIME ALL HUMANS HAD DARK SKIN

Skin color, eye color, and hair texture are the primary ways human bodies adapt to intense sunlight in the tropics.

time-read
6 dak  |
December 2020
ON THE WATERFRONT
Industry Today

ON THE WATERFRONT

East Coast Repair and Fabrication (ECR) provides ship repair, marine construction and industrial fabrication services.

time-read
7 dak  |
December 2020
FMCGS GET OFF THE SHELF
Industry Today

FMCGS GET OFF THE SHELF

FMCGs (Fast-Moving Consumer Goods) are challenged by booming online retailing during COVID-19. Atos offers a digital playbook for continued success. David Soyka reports.

time-read
8 dak  |
December 2020
JACK DANIEL'S STORY
Industry Today

JACK DANIEL'S STORY

Jack Daniel’s is the most iconic whiskey in the world. Here’s the story on how the Tennessee whiskey maker builds on tradition.

time-read
6 dak  |
December 2020
FL PORTS FOCUS ON STRATEGIC INFRASTRUCTURE INVESTMENTS
Industry Today

FL PORTS FOCUS ON STRATEGIC INFRASTRUCTURE INVESTMENTS

Plans for $3 billion in infrastructure investments over the next 5 years will strengthen seaports’ role in global commerce

time-read
8 dak  |
December 2020
Industry Today

SPARTECH'S PAULDING, OHIO PLANT ADAPTS, CREATES JOBS

Spartech’s Paulding, Ohio plant has swiftly pivoted to plexiglass and now has plans to hire approximately 30 new full-time employees.

time-read
2 dak  |
August 2020
Industry Today

SOLVAY AND BOEING PARTNER ON COVID-19 FACE SHIELDS

“Supersonic” collaboration between strategic partners Solvay and Boeing is yielding over 38,000 face shields to protect healthcare workers.

time-read
2 dak  |
August 2020
SPARTECH DONATION AIDS IN FIGHT AGAINST COVID-19
Industry Today

SPARTECH DONATION AIDS IN FIGHT AGAINST COVID-19

Spartech has donated essential plastic materials to a company making face shields in the fight against COVID-19.

time-read
2 dak  |
August 2020