OMAN Keen On India's Slice Of MICE

After seeing tremendous response from India’s leisure market, Oman is keen to attract the MICE business from here. With focus on incentives and big-ticket events, the Oman Convention Bureau intends to ease rule and regulations

- Hazel Jain

Just over a year old now, close to completing two years of existence, the Oman Convention Bureau is a department under the Ministry of Tourism, Sultanate of Oman that was created purely to focus on attracting MICE business to Oman. It not only looks after developing MICE opportunities in Oman but also improving them, easing the rule and regulations as well as facilitate prompt communication between the private sector and the government.

This indicates Oman’s seriousness of developing and promoting itself to the MICE market. The bureau is now preparing to tap the India market aggressively. On his first sales visit to India recently, Khalid Al Zadjali, Director, Oman Convention Bureau, met key MICE operators and corporate companies in Mumbai and New Delhi to explore strategic partnerships with them. He says, “The idea is to have strategic partnerships with a couple of key travel companies here in India and discuss how we can work together. The next step is to bring Oman suppliers to India with a focus on MICE.”