![Praycation: Religion To The Rescue Of Covid-Battered Travel Sector](https://cdn.magzter.com/Outlook Business/1696310730/articles/TO6fBIlvK1696403235291/Spiritual-Tourism.jpg)
In December 2021, Prime Minister Narendra Modi inaugurated the Kashi Vishwanath corridor, connecting the Kashi Vishwanath temple to the adjacent Ganga river. The sprawling corridor, spanning over five lakh square feet and constructed at a cost of Rs 339 crore, houses 23 buildings, including a tourist facilitation centre, city museum and viewing gallery among others. Ten months later, in October 2022, Modi inaugurated the magnificent Mahakal Lok corridor in Ujjain, which was constructed at an estimated cost of Rs 860 crore.
These two corridors hold the story of the government’s push for spiritual tourism at a time when the tourism sector has not yet fully recovered from Covid-19 and continues to face challenges amidst global economic slowdown. Domestic tourists, especially the ones headed to religious places, seem to be making up for the lack of international tourist arrivals.
The government’s signature corridors are fast eliciting politico-religious interest among domestic tourists, while the government is happy to count the spurt in revenue at these sites. “Since the inauguration of the Kashi Vishwanath corridor, over 10 crore pilgrims have visited it, which is an accomplishment. Currently, the daily visitor count on weekends goes up to 2.5 lakh. On weekdays, the number stands somewhere around one lakh to 1.25 lakh,” Sunil Verma, CEO of the Kashi Vishwanath Trust, tells Outlook Business.
According to him, ever since the new corridor was inaugurated, the revenue of the Kashi Vishwanath temple has risen by 500%. "We had a revenue of Rs 20 crore in FY20, which went up to Rs 100 crore in FY22. We are expecting over Rs 200 crore in revenue in FY24," he adds.
Bu hikaye Outlook Business dergisinin October 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Outlook Business dergisinin October 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
![Coalition Karma](https://reseuro.magzter.com/100x125/articles/259/1753524/w29MXS6ji1719997923510/crp_COALITION-KARMA.jpg)
Coalition Karma
In the winter of 2011, the world watched as international crude prices surged amid the chill of economic uncertainty, casting a shadow of concern over the global economy.
![MARKET MAVERICK](https://reseuro.magzter.com/100x125/articles/259/1753524/muZpGQSxM1720002905929/MARKET-MAVERICK.jpg)
MARKET MAVERICK
For FCB Group India CEO Dheeraj Sinha, music makes life easier, and writing is the best way to get clarity of thinking
![AN INSIDE STORY OF THE BANKERS' BANK](https://reseuro.magzter.com/100x125/articles/259/1753524/WyUFX_y8N1720002434412/AN-INSIDE-STORY-OF-THE-BANKERS-BANK.jpg)
AN INSIDE STORY OF THE BANKERS' BANK
Reserve Bank of India is not perfect. It has room for improvement. Alpana Killawala, who handled RBI's communication for over 26 years, uncovers insider facts about the central bank and its governors, from S. Venkitaramanan to Raghuram Rajan, drawn from her extensive experience as the communication officer
![THE GAMES WE PLAY](https://reseuro.magzter.com/100x125/articles/259/1753524/ZnTGE4BNF1720002187918/THE-GAMES-WE-PLAY.jpg)
THE GAMES WE PLAY
For the youngest and most populous nation in the world, India's sporting achievements leave much to be desired. Things are changing, but they need to change way more quickly
![Realty Gets a Luxe Push](https://reseuro.magzter.com/100x125/articles/259/1753524/U5OfRf0PA1720001820851/REALTY-GETS-A-LUXE-PUSH.jpg)
Realty Gets a Luxe Push
A post-Covid rebound in the economy and NRIs are pushing the sale of luxury properties in metros as well as smaller cities
![Backroom Revolution](https://reseuro.magzter.com/100x125/articles/259/1753524/-nX2qNuge1720001644324/BACKROOM-REVOLUTION.jpg)
Backroom Revolution
Availability of skilled talent pool along with competitive costs have made India a major attraction for MNCs to set up their support centres, commonly known as GCCs
!['GOOD GOVERNANCE IS THE CORNERSTONE OF GOOD BUSINESS'](https://reseuro.magzter.com/100x125/articles/259/1753524/hXIED69dL1720001526565/GOOD-GOVERNANCE-IS-THE-CORNERSTONE-OF-GOOD-BUSINESS.jpg)
'GOOD GOVERNANCE IS THE CORNERSTONE OF GOOD BUSINESS'
Shikha Hora Kamdar, head, retail assets & ESG, IDFC FIRST Bank, talks about how the bank is integrating sustainability in its operations
![PRASAR BHARATI STRIKES BACK](https://reseuro.magzter.com/100x125/articles/259/1753524/JBaVQAUHw1720001335309/PRASAR-BHARATI-STRIKES-BACK.jpg)
PRASAR BHARATI STRIKES BACK
As smartphones take over TV as the primary source of entertainment in India, the national broadcaster is planning a comeback
![NBFC LICENCE, PLEASE](https://reseuro.magzter.com/100x125/articles/259/1753524/n1Tshgldz1720001104870/NBFC-LICENCE-PLEASE.jpg)
NBFC LICENCE, PLEASE
Fintech firms are queueing up outside RBI’s office seeking NBFC licences as they see loans as a sure-fire way to profitability. But things are not as easy as they seem.
![WALKING A TIGHTROPE](https://reseuro.magzter.com/100x125/articles/259/1753524/AZtgbzjBs1720000812174/WALKING-A-TIGHTROPE.jpg)
WALKING A TIGHTROPE
Cybercriminals are taking over vast parts of India's increasingly digitalised financial markets. The SEBI wants to act, but it cannot afford to spook rookie retail investors