'The Brand Has To Stand Out.'

MANAGING DIRECTOR SIDDHARTH KEJRIWAL HAS BEEN ASSOCIATED WITH PARKSONS PACKAGING SINCE ITS INCEPTION IN 1996. HE TALKS ABOUT THE INNOVATION OF THE PACKAGING INDUSTRY, THE IMPORTANCE OF DESIGN AND THE COMPANY’S NON-NEGOTIABLE VALUE SYSTEM, IHEAR.

- Anastasia Prikhodko

In July 2014, Siddharth Kejriwal’s father became Chairman of Parksons Packaging and handed the day-to-day operations and running of the company over to his son. The business had been founded as a family printing enterprise but had begun to diversify in the early 1990s following India’s consumption increase. Siddharth was keen to step into the Managing Director role and lead the next phase of growth for Parksons Packaging.

“The most important area of focus has been on innovation,” he shares. “Packaging is integral to consumer products. When you go into a store, there are multiple items that signify the same or similar benefits. So the brand has to stand out. And it’s packaging that provides that important point of difference. That is what the consumer sees before they open it up and experience the product.”