The Idea Issue
The SmartCEO|January - February 2018

5 Rapidly Scaleable Business Ideas for the Entrepreneur in You

Prem Sivakumaran
The Idea Issue

Over the years, at Smart CEO, we have narrated for our readers an undiluted, nuanced, first-account of the journeys of India’s most exciting entrepreneurs. When our content team sat down for a discussion to plan our calendar for 2018, we wanted to rejig a few things.

Most importantly, we wanted to reinvent our approach to content creation with a ‘reader-first’ approach. I would admit that over the last few years we went for a ‘founder-first’ approach, wherein the focus of a story was on the person we interviewed. Of course, we shared some brilliant anecdotes and learnings experiences from their startup journeys, but we didn’t design a story with a reader-centric mindset.

With the cover story this edition, the focus is entirely that. For the record, we haven’t interviewed any specific person for this article; Instead we mulled through several of our interviews, and captured insights from venture capital data in the US, Europe and Asia. The outcome is a collection of 5 Startup Ideas – ones if strategized and implemented well can evolve into potentially billion dollar ideas. At least, that’s what we think.

Here’s how we went about the process of picking these 5 Ideas.

We started off with a Master List of 100 Startup Ideas for the Indian Entrepreneur. We followed a simple approach; We simply listed 100 or so problems we see around us as consumers and business owners, and then explored creative solutions to these problems.

From the Master List, we picked 60 Ideas we really loved. Of course, this process was run driven by the gut of our content team rather than being datadriven.

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