THE BEST THINGS IN LIFE
The Venture Magazine|December 2019 - January 2020
What is luxury? It depends on who you ask. This is what it looks like in Australia
Damien Martin
THE BEST THINGS IN LIFE

This issue is all about luxury, but what is luxury? What does it mean to you? Certainly it’s a subjective concept, and one that has changed over the years. Traditionally, the idea of luxury has been fancy clothes, fancy jewels, and ornate surroundings. It’s very buttoned-up … to the point that it seems uncomfortable.

There’s an underlying idea there, though, that luxury is getting what you want, when you want it. These days, that means bespoke. People want things customised to their tastes, and they’re willing to pay for it. Luxury today is also experiential. That translates into the growing number of people valuing experiences over things. It also carries over into the purchase of luxury products. Though e-commerce is huge, two thirds of affluent Australians like to actually see and touch a luxury item before purchasing, the Ipsos World Luxury Tracking study found.

What is luxury? It’s personal, so your definition might differ, but these are the foundations.

LUXURY BRANDS

Branding is as important as ever in this day and age. Whilst the definition of luxury may have changed, certain brands epitomise the concept. For many years, De Beers held a virtual monopoly on diamonds. Though that it no longer the case, they are still practically synonymous with the product. In Australia, Paspaley and pearls have the same relationship.

For something to wear with those jewels, Aussies turn to high-fashion houses such as Academy Brand, alice McCALL, and Akubra, with Berlei and Bonds products underneath.

When it’s time to play, affluent Australians hop on yachts like those built by Maritimo and sip fine wines from the country’s many wine regions or cocktails featuring the work of distilleries that have Australia poised to become the world leader in gin.

Bu hikaye The Venture Magazine dergisinin December 2019 - January 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye The Venture Magazine dergisinin December 2019 - January 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

THE VENTURE MAGAZINE DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
How To Clean Up - Sanitary Franchises To Invest In
The Venture Magazine

How To Clean Up - Sanitary Franchises To Invest In

It’s a tangible part of this new world we’ve entered after emerging from lockdown. You can smell it in corridors and in shops, and it’s a selling point for hotels reopening. Cleanliness is godliness now, and there is a high demand for sanitary services for the foreseeable future. That makes a cleaning franchise a promising business opportunity. These companies offer it.

time-read
2 dak  |
July 2020
Outsourcing: The Next Generation
The Venture Magazine

Outsourcing: The Next Generation

Cloudstaff is helping businesses meet their staffing needs with ease, speed, and wallet friendliness

time-read
5 dak  |
July 2020
SOFT OPENING - CONSUMER CONFIDENCE A KEY FACTOR IN RECOVERY
The Venture Magazine

SOFT OPENING - CONSUMER CONFIDENCE A KEY FACTOR IN RECOVERY

As states and territories reopened their economies in various phases throughout May and June, it became clear that simply being open is not enough to get firing on all cylinders again. First, there are safety regulations limiting how many patrons a business can serve at a time. Just as important is consumer confidence. If shoppers don’t feel safe visiting a business, they’re not going to, and there’s no forcing them. Some services requiring intimate personal contact have an even harder time with this. Just because someone can get a massage doesn’t mean they’re comfortable with it.

time-read
3 dak  |
July 2020
The PERFECT PAIRING
The Venture Magazine

The PERFECT PAIRING

YOUNGSTER.CO MATCHES TEENS WITH ELDERS TO EXCHANGE TECH KNOW-HOW AND TIMELESS WISDOM

time-read
5 dak  |
July 2020
THE PRICE OF NEWS
The Venture Magazine

THE PRICE OF NEWS

Australia aims to make tech giants pay remuneration to traditional media

time-read
5 dak  |
July 2020
NO CLEAR PATH
The Venture Magazine

NO CLEAR PATH

RELATIONS WITH CHINA HAVE DETERIORATED, BUT THEY CAN’T REALLY BE ABANDONED

time-read
4 dak  |
July 2020
ON THE RESTART
The Venture Magazine

ON THE RESTART

Technology road map lays out vision of energy future for recovery and beyond

time-read
3 dak  |
July 2020
COMING OUT OF OUR CAVES - LIFE IN PUBLIC AS RESTRICTIONS EASE
The Venture Magazine

COMING OUT OF OUR CAVES - LIFE IN PUBLIC AS RESTRICTIONS EASE

The pubs reopened to great rejoicing and some free beer as coronavirus restrictions eased across Australia, although unfortunately, it was too late for millions of litres of suds that had to be tipped down the drain. It was strange to be out, but it felt good once you got used to it. Rules vary by state and territory, but over the past several weeks, Aussies have been able to dine out, go to holiday homes, and gather in small groups once more. Lockdown isn’t lockdown anymore, but that doesn’t mean “normal” is back. Here’s where things stand.

time-read
2 dak  |
July 2020
The Venture Magazine

IN THE SHADE OF A TRILLION TREES

What reforestation means for Australians

time-read
3 dak  |
March 2020
The Venture Magazine

RISKY BUSINESS

IT’S HALF-PAST TIME TO KILL YOUR ORGANISATION'S OUTDATED RISK MANAGEMENT AND ASSESSMENT TOOLS. 6CLICKS IS HERE TO HELP.

time-read
8 dak  |
March 2020