If it’s a kurta, does it have to be boring? Quirky fashion brand Global Desi always threw truckloads of surprises to that challenge. Now it’s time for their new logo and a new retail design concept. The first store, post the makeover, at Mumbai’s Linking Road wows VM&RD.
Boho-chic Indian brand from House of Anita Dongre Limited, Global Desi, launches its new brand logo and identity with the opening of its new flagship store at Mumbai’s Linking Road. This new shopping destination opens with an all-new interior and a revamped brand logo. Like a peacock strutting its magnificent style, the new logo takes the form of a beak emoji in the letter ‘g´ and is based on the premise of ‘Voice Your Style’. Spread across an area of 2,450 sq. ft., the new store is playful and joyous, amidst a contemporary vibe infused with elements that subtly echo the forms found in traditional India.
Bu hikaye Visual Merchandising and Retail Design dergisinin December 2016 sayısından alınmıştır.
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Bu hikaye Visual Merchandising and Retail Design dergisinin December 2016 sayısından alınmıştır.
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