B2B Commerce Takes The Fast Track To Digitalization

B2B Commerce Takes The Fast Track To Digitalization

Jena, Germany, 10 November, 2016 - Pursuit of the digitalization agenda is enabling B2B organizations to transform their business models, expand outside their traditional markets and enable operational innovation. These are some of the findings from a new research report,

In the answers of the 400 B2B organizations surveyed across Benelux, France, Germany, the Nordics, UK and US the impressive imp ct of the digital transformation becomes apparent:

• Four in 10 claim that digitalization has completely changed their business models

• Three quarters (76%) currently have their w B2B commerce site

• Just 42% currently have bricks and mortar outlets designed in an “elder friendly” way in order to retain and attract the older, more experienced worker.