10 ways to make culture a primary focus and drive culture and strategy closer together.
Strategy and culture are inextricably intertwined. The saying goes, ‘Culture eats strategy for breakfast.’ Strategy is logical, tangible, formal. Culture is more amorphous, evidenced through values, purpose, and shared goals. Leaders rise through the ranks developing their strategic capabilities along the way, often unaware of their ability to affect the culture and use it as a strategic advantage. While strategy is self-evident, culture is mysterious.
A mistake some CEOs make is thinking that culture is a secondary priority. They avoid conversations in executive staff meetings about culture and focus on the quarterly objectives.
Companies that focus on driving their culture and strategy together have an easier time aligning themselves internally to employees and externally to customers.
ALIGNING STRATEGY & CULTURE
Here are 10 ways to make culture a primary focus and drive culture and strategy closer together:
1 Start with Your Purpose
People know what you do. They may even know how you do it. But do they know why you do what you do? Your purpose helps define who you are. It is an important way to connect employees and customers to your reason for existing.
Bu hikaye thinksales dergisinin July - September 2018 sayısından alınmıştır.
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Bu hikaye thinksales dergisinin July - September 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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