The Trump Card
Parents World|Issue 60

From mogul to mother, we uncover Ivanka Trump’s mantra for success, and what it’s like growing up with a certain Donald.

The Trump Card

At exactly 5.30am every morning, Ivanka Trump would rise and throw open her great faux fur blankets in the glitzy Upper East Side apartment she shares with husband Jared Kushner—when you hold the keys to a 500-entity-strong international conglomerate, your days start early. “The earlier I wake up, the more I can do,” she said. After a spot of meditation or exercise, she would shower before spending no more than eight minutes on makeup while listening to a TED talk.

Her partiality towards papers would see her skim the day’s news from the New York Post, The Wall Street Journal, and the front section of the Times, in sequence, before rousing and dressing her three children, Arabella Rose, five, Joseph Frederick, three, and eight-month-old Theodore James, at 7am on the dime. A believer of “decision fatigue”, where we only have a finite amount of mental energy per day, Ivanka keeps things simple at the breakfast table. “I always give the kids one of two choices: either Greek yoghurt with berries or ‘fancy oatmeal’, where they get to decorate with various toppings,” she revealed in an interview with My Morning Routine magazine.

All these, before she hits the office between 7.45am and 8am.

Launching A Thousand Ships

The 35-year-old has every reason to feel tired. Between running the Trump Organization alongside her two brothers as Executive Vice President of Development & Acquisitions, she is the CEO of her eponymous fashion label and helms the Ivanka Trump Collection, the diamond and jewellery line she founded. Ivanka also spearheads the #WomenWhoWork initiative, a campaign that seeks to empower and inspire working women like herself.

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