Data Usage In India To Grow At 73% CAGR By 2022

While the average Indian used to spend more on voice services than on mobile data services until 2013, the majority of an average mobile bill is now spent on data, says an Assocham-PwC joint study

Data consumption in India will grow from the level of 71,67,103 million MB in 2017 to 10,96,58,793 million MB in 2022 growing at a compound annual growth rate (CaGr) of about 72.6%, according to an Assocham-PwC joint study.

With lower than ever data tariffs and increasing number of smartphone penetration in the country, which is around 40% as of 2017, it is safe to assume that the Video on Demand (VoD) market will be a significant beneficiary of these developments. internet consumption is clearly on the rise in India. While the average Indian used to spend more on voice services than on mobile data services until 2013, the majority of an average mobile bill is now spent on data. according to the report, the average monthly spend on voice services in 2013 was rs 214 compared to Rs 173 spent on data. in 2016, the spend on voice fell to rs 124, while data spends rose to Rs 225. Video streaming constitutes roughly 65-75% of the traffic, according to the Nokia Mobile Broadband index 2018. While internet penetration is increasing in the country, with mobile internet penetration set to reach 56.7% in 2022 from a mere 30.2% in 2017, connectivity and consistency in speed issues need to be addressed, noted assocham-pwC joint study on ‘Video on Demand: Entertainment reimagined’.

Video consumption is heavily reliant on quality/internet connectivity. Therefore, there is a requirement for considerable investment in internet infrastructure in the country to maintain consistent high-speed connections.