Despite India being the world’s second largest internet market after China, a huge majority remains unconnected! But good news is that with increasing smartphone penetration, LTE feature phones and a sharp drop in data cost, the migration to digital connectivity will be swift. Still, issues like slow internet speed and erratic connectivity hamper digital experience. In this scenario, young li, head-international business department, Alibaba mobile business group, explains to Nijhum Rudra how UCweb enhances digital experience and content discovery despite technically constrained environment.
What are some of the challenges Indian customers are facing these days when it comes to accessing high-speed internet?
The next wave of growth in India’s internet penetration is expected to come from Tier II and Tier III cities, enabled by wireless mobile internet. The preference of the Indian consumers towards vernacular and regional language content is constantly on the upswing, with 93 per cent of the time spent on videos in Hindi and other regional languages.
But, compared to China, India is still at a nascent stage. There are many challenges and obstacles. Shortage of content creation is the most critical one. According to our data, there are at least 400,000 self-publishers in India already, but content creation is still far less than enough to meet the user demand, especially in the niche categories.
Meanwhile, the content quality is uneven, making it difficult for the users to pick up high-quality articles from thousands of news feeds within their limited time of reading. Third, the traffic distribution is inconsistent as well. Those top media or KOLs take up most of the traffic, while some of the good long-tail contents are not getting the traffic they deserve.
Last and the most important one is the inefficiency in monetization. The traditional methods of monetization majorly depends on the Ad profit sharing, but the truth is that if the traffic is not good enough then there is a very rare chance that a publisher will make the profit they deserve. And even if the traffic is good, the whole transaction chain prevents the writers from making the profit to his/her maximum potential.
How’s your company tackling those pain points and offering state-of- the-art internet services in India?
Bu hikaye My Mobile dergisinin October 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye My Mobile dergisinin October 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Singles On Tinder Opting For Situationship
Tinder, the very safe and promising dating app has released 'Tinder's year in swipe' which mentioned and elaborately addressed the changes the dating world has seen with the trends that can be the mainstream dating expectations of the people.
Google Pixel Buds Pro
Better Late Than Never
Stop Google From Being A Spy On You Here's How
Did you hear that google can also record? Did you know that Google is maintaining the minutes of every meeting?
GOQii Smart Vital Ultra
GOQii Smart Vital Ultra is a perfect combination of a fitness tracker wearable and a health device that monitors vitals, activities, sleep and a lot more.
Axon 40 Ultra Space Edition
ZTE has come out with another variant of the Axon 40 Ultra -the Axon 40 Ultra Space Edition.
Honor 80 Series
Honor is has just launched its two new flagship models- Honor 80 and Honor 80 Pro where it held a massive launch event in China for two days so that users could get a hands on experience and get a hint on what all they can expect from both handsets.
Corning Gorilla Glass Victus 2
Corning Gorilla Glass Victus 2, claimed to be an improved version of its predecessor, has been officially announced.
Nothing Ear (Stick)
People are definitely intrigued by Nothing, a new tech firm that makes headphones and telephones, and they want to buy them.
India is Now the Biggest Smartwatch Market in the World
Joyous news for the Indian wearables industry!
ASUS India Launches 6 New Laptops in ExpertBook series
ASUS India will be expanding its enterprise where now its main focus will be the Expert Book portfolio with six new laptops that will get a generational leap in their segments that will also be the flagship models in the series.